If you’re not using video yet, it’s time to get on board that train: businesses that use video grow revenue 49% faster than non-video users.
Writing a script and editing video can be intimidating and expensive. So here are five cheap and easy ways you can incorporate video into your marketing.
1. Teach Viewers How to Do Something
Choose something related to your business (of course) and then make a video that explains how to do it. If you make multiple how-to videos, set up a YouTube channel where viewers can easily find and watch all of them.
2. Answer Customer Questions
Addressing customer questions via video is a great way to get traffic from YouTube, the second-largest search engine behind Google, and can help shorten your sales process. Make a list of the common questions you get from prospects and customers, then make brief videos to answer each of them.
3. Showcase Your Latest Products
Got a new product in? Generate some excitement by filming it while describing the details. Share the video on your social media channels.
4. Give a Tour of Your Space
Choose someone to serve as tour guide and have them walk around your office or store, pointing out who works there and how they help your customers, as well as tools that are used to deliver customer work.
5. Interview an Employee or Customer
Whether it’s a customer case study or an employee talking about their experience working at your business or with your customers, interviews with real people are compelling and perceived as trustworthy.
Be sure to include your business name and website address on each video.