Actionable, real-world PR advice from public relations pro, Marybeth Bentwood — who helps small businesses get big publicity.
Sales, marketing & business development partnerships (to get new customers) can be tricky. Read these tips before you enter into a new partnership.
It's not enough for would-be customers to be aware that your business exists. They need to LIKE it, too. So how do you get them to do that? Here are five tips to make your business likeable.
The word "free" gets people to check out what you have to offer. What could you give prospective buyers, at no charge, that they’d find valuable? Here are seven ideas to inspire your brainstorming.
Checklist to make sure your brand is showing up everywhere. Because using your brand frequently and consistently is key to making it memorable.
A brand style guide is a nifty little document that makes it much easier to be consistent — by putting all your brand elements in one place. This is what you need.
Win-win strategy: learn how you can grow your small business by supporting a nonprofit in your community.
When your brand is differentiated, you can better attract the right new customers for your business. How can you put your brand in a category of its own? Here are six ways you might differentiate your business.
Guerilla marketing tactics like these rely heavily on creativity — and they can be cheap. Here are some fun ideas inspire you.
Struggling to think of things to write about? Worried that if you start a blog you’ll quickly run out of topics? Look no further!