This is the perfect time to set aside a couple of hours and brainstorm ideas for social posts for the year.
To get you started, we’ve prepared a mega list of buckets (or categories) of posts. Start filling them up with your ideas!
Psst… You can always change content slightly and repost it. Not everyone will have seen your post the first time around and it’s very unlikely that those who did will remember.
Customer case studies, quotes, and testimonials
Sharing content from fans
Big-name customer wins
Milestone accomplishments (e.g., now serving five countries, trusted by 100+ businesses)
Awards won
Holidays
Major events (e.g., March Madness, Small Business Saturday)
Anniversaries and “on this day”
Media coverage
Promoted content (e.g., blog posts, pod episodes)
Content offers (e.g., PDF downloads, email list signups)
Polls and surveys
Contests and challenges
Product teasers and announcements
Product reviews and rankings
Product photos
Requests for feedback and ideas
Event announcements, invitations, and post-event summaries
