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An original video series and podcast for small business owners, entrepreneurs, and freelancers.

Using video marketing to grow your business

Envy Creative, the video production company and agency Mike Vannelli initially founded out of his home, has (not surprisingly!) relied on video marketing to power its impressive growth. Mike now employs a team of 13 that has produced more than 4300 videos. Video marketing — on both paid advertising and unpaid channels — drives 60% of his company's growth. Learn how Mike and his team think about video creative, test different channels, and built a sales funnel that converts qualified inbound leads into customers.

October 18th, 2021|Categories: 🎧 PODCAST: Marketing Made Easy|

What to do when you’re not a natural salesperson

Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain. In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!

October 10th, 2021|Categories: 🎧 PODCAST: Marketing Made Easy|
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