Referrals are one of the best ways to get new customers. Your employees know your services better than anyone and have the potential to be a fantastic source of referral business. But sometimes making a referral just doesn’t occur to them. Here are five incentives you could offer to encourage [...]

Public speaking is one of the best ways to connect with your market. In fact, we think it’s such a smart strategy that we’ve previously given tips in our posts 5 Speaking Opportunities to Acquire New Customers and 5 Ways to Pitch Yourself as an Expert. We’d like to share [...]

To blog or not to blog?  How many times have you asked yourself that question? If you’re like most business owners, the answer is: many. Here are five reasons to consider blogging: 1. Your Customers Value Learning Your customers or clients, like all consumers, head to the internet to find [...]

Despite all the attention paid to social media, email remains a powerful way to engage your leads, prospects, and customers. Here are five ways you might use email marketing to help build your business. For specific tactics on how to use email marketing effectively, check out our blog post 5 [...]

Could a three-minute segment on local television help market your business? Most certainly! Whether it’s a one-on-one interview or a morning-show segment with reporters trying out your newest recipe, local TV can garner impressive exposure for your brand. Producers are always looking for new stories that will appeal to their [...]