An original video series and podcast for small business owners, entrepreneurs, and freelancers.
5 simple ways to collaborate with other small businesses
If you and another (non-competitive) business share a market, partnering up could be a smart way for you to provide greater benefit to your customers while growing your businesses at the same time.
Using video marketing to grow your business
Envy Creative, the video production company and agency Mike Vannelli initially founded out of his home, has (not surprisingly!) relied on video marketing to power its impressive growth. Mike now employs a team of 13 that has produced more than 4300 videos. Video marketing — on both paid advertising and unpaid channels — drives 60% of his company's growth. Learn how Mike and his team think about video creative, test different channels, and built a sales funnel that converts qualified inbound leads into customers.
5 ways to confirm your marketing is working
The ultimate confirmation that your marketing is delivering results for your business comes when prospective customers are lining up to get what you have to offer. But how can you be sure specifically which marketing channels and campaigns are working best?
What to do when you’re not a natural salesperson
Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain. In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!
5 social media contests for marketing your small business
Social media contests are quick and low-cost ways to engage followers, spread the word, and capture contact information. Here are 5 ideas to get started!
5 perks to negotiate into your next event contract
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.