We all know that humor brings joy to our lives, diffuses tense situations, and helps us bring perspective to just about everything. Humor also makes us more open and more likely to engage. So, how can you add more humor into your marketing?
You've launched your website. It's a big deal and you're proud of the results. Now what? You want your website to work for you and you know marketing activities could help. But which ones and how do you get started?
From blog posts and brief videos to full-length books, content that really connects with your audience can drive well-qualified leads and help convert those leads into customers. But coming up with fresh and frequent content ideas can feel overwhelming.
At Jottful, one of our favorite ways to meet prospective customers is through public speaking. In particular, we love, love, love delivering educational talks about small business marketing (but this probably does not surprise you!).
We all know marketing is essential for creating customers, but it also has a role to play in keeping those customers. Providing a valuable service well and consistently is essential to keeping customers happy, but small businesses that surprise them with these fun and inexpensive customer appreciation ideas will positively delight, especially during this holiday season!