When is the last time you researched something online, then purchased it in a store? Shoppers increasingly move fluidly between the sidewalk and the web. Indeed, by 2022, the internet is expected to influence 41% of in-store sales.
Here are five ways you can improve your online presence to drive more offline sales:
1. Get a Website
It’s the one place where you can really tell your brand story — so do that!
2. Make the Visual Connection to Your Building
3. Make it Easy to Find Your Contact Info
- Phone number
- Email address
- Street address
- Hours of operation
Pro tips for mobile users:
They often don’t switch pages, so include your contact information in the footer of every single page
Use a map they can click on to get driving directions right to your office or storefront
4. Offer Discounts
5. Make Your Website Mobile Friendly
What can you do to drive online traffic to your real-world business?