5 ways to get great photos for your small business

This post was written by Thomas Kirby of Blue Sky Photography, a Troy, Michigan-based photo studio that specializes in product, industrial, and portrait photography. Blue Sky Photography is a member of Jottful Community, where we connect small business owners with the best local experts for their website and online [...]

How to find a professional photographer for your small business

This post was written by the team at Blue Sky Photography, a Troy, Michigan-based photo studio that specializes in product, industrial, and portrait photography. Blue Sky Photography is a member of Jottful Community. Not all photographers are created equal. But, if you've decided you need a professional photographer, [...]

5 decisions your Ideal Customer Profile helps you make

An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers. Here are five decisions your Ideal Customer Profile can help you make. [...]

What is a brand voice? And why does your small business need one?

A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience. You can reflect your brand voice both in the topics you discuss and the words you [...]

5 things the best LinkedIn profiles have in common

With 630 million professionals using LinkedIn to generate business, strike partnerships, and find jobs or talent, it’s essential that your profile be appealing to relevant viewers. We’ve analyzed hundreds of LinkedIn profiles and have summarized here five things the very best LinkedIn profiles share — and that you can [...]