Do you find yourself at networking events wondering if it's really worth your time to be out of the office? As a small business owner, you know networking is important. But how do you make it more effective...and more fun? Here are 5 tips to improve your networking skills. 1. [...]
We’d like to introduce you to Scout, our new mascot here at Jottful! Believe it or not, this mascot has been a year in the making. We thought we’d share five key steps in the process we went through because these steps can be applied to any branding project.  [...]
Did you know YouTube is the second largest search engine, after Google? YouTube presents an enormous opportunity for small business owners to reach new audiences. Here are five tactics you can employ to get the attention of prospective customers through YouTube. 1. Use keywords in descriptions Because YouTube is a [...]
You've launched your website. It's a big deal and you're proud of the results. Now what? You want your website to work for you and you know marketing activities could help. But which ones and how do you get started? Here are 5 ideas for you to try: 1. Announce on [...]
It’s that time again: time to clear some dust, toss some trash, and reset for the rest of the year ahead! Here are five things you can do to clean up your marketing for a successful year. 1. Clean Up Your Data Don’t waste your time and money marketing to [...]
From blog posts and brief videos to full-length books, content that really connects with your audience can drive well-qualified leads and help convert those leads into customers. But coming up with fresh and frequent content ideas can feel overwhelming. So, where can you go to get inspired? Here are five [...]
Referrals are one of the best ways to get new customers. Your employees know your services better than anyone and have the potential to be a fantastic source of referral business. But sometimes making a referral just doesn’t occur to them. Here are five incentives you could offer to encourage [...]
As the days get warmer and longer, we’re all spending more time outside. This opens up new opportunities for you to make people aware of your brand. Here are five ways you can get your business noticed around town. 1. Sport Some Swag Give branded clothing such as t-shirts, hats, [...]
Public speaking is one of the best ways to connect with your market. In fact, we think it’s such a smart strategy that we’ve previously given tips in our posts 5 Speaking Opportunities to Acquire New Customers and 5 Ways to Pitch Yourself as an Expert. We’d like to share [...]
To blog or not to blog? How many times have you asked yourself that question? If you’re like most business owners, the answer is: many. Here are five reasons to consider blogging: 1. Your Customers Value Learning Your customers or clients, like all consumers, head to the internet to find [...]