If you and another (non-competitive) business share a market, partnering up could be a smart way for you to provide greater benefit to your customers while growing your businesses at the same time.
The ultimate confirmation that your marketing is delivering results for your business comes when prospective customers are lining up to get what you have to offer. But how can you be sure specifically which marketing channels and campaigns are working best?
Social media contests are quick and low-cost ways to engage followers, spread the word, and capture contact information. Here are 5 ideas to get started!
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.
A brand is the collection of experiences your customers and prospects have with your company. A strong brand communicates what you do and how you do it. If done well, it also establishes trust and credibility.
Networking is critical for small business owners. Here are 5 ways to make your networking more effective... and fun!
Public speaking is one of the best ways to connect with your market. And in a world where virtual speaking events are becoming more and more popular, it's important your presentation slides hold the attention of your audience!
Could a three-minute segment on local television help market your business? Most certainly! Whether it’s a one-on-one interview or a morning-show segment with reporters trying out your newest recipe, local TV can garner impressive exposure for your brand.
Your customers want to hear from you via email. What can you do to make email marketing work well for your business?
Online marketing channels such as email and social media have become so popular many of them now feel saturated. Might it be time for your business to reconsider direct mail? Think postcards, letters, flyers, and even packages.