With 630 million professionals using LinkedIn to generate business, strike partnerships, and find jobs or talent, it’s essential that your profile be appealing to relevant viewers. We’ve analyzed hundreds of LinkedIn profiles and have summarized here five things the very best LinkedIn profiles share — and that you can emulate! [...]
Today’s marketing tips come to us courtesy of Brittany Bennion Photography, a Michigan-based photographer and member of Jottful Community. Jottful Community is where small business owners can find the best local experts for their website and online marketing. Your business is more than just the products and services you sell; [...]
If you’re writing your own website text or you’re authoring blog posts to drive traffic to your website, you’ll want to incorporate keywords in order to optimize your text for search engines (SEO). "Keywords" are single words or phrases that people type into search engines, such as Google, to find [...]
You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners. Dawn Verbrigghe Founder [...]
Is marketing always on your mind? How do you better market your business? How do you reach new customers or clients? And, how do you market in a way that doesn't break the bank? Well, we asked some of our experienced marketers and writers in Jottful Community to share their [...]
Simply by publishing interesting and share-worthy content on Facebook, you can reach your target audience organically — without spending money on ads or resorting to incessant polling and gimmicky giveaways (although we do all love giveaways!). Check the Facebook Insights for your Business page to see how many people are [...]
Landing an interview on your local tv or radio station can give your business an instant sales jolt. It’s especially valuable if you’re working to generate some brand awareness. Here are five strategies you can employ to improve your odds of garnering some local media exposure. 1. Be prepared Like [...]
Running a social media contest can be a quick and lost-cost way to engage your followers, spread the word about your business beyond those followers, and capture contact information you can use to start a conversation with prospective new customers. Choose a prize, clarify how you’ll be determining the winner, [...]
Your business is dynamic and evolving. Shouldn't your website follow suit? Today, most websites are built in a content management system (CMS), which allows for regular updates. You can update your website as your business changes. Remember, search engines (and humans!) love fresh content. Now, what to update? Below are [...]
One of the best ways to drive traffic to your website or place of work is to write great content. But don’t treat this content as hidden advertising; use it an opportunity to build trust with your audience. If you’re a strong writer (or have access to a fabulous editor), [...]