Does it ever feel like you and your graphic designer are speaking completely different languages? Here are five terms designers commonly use and that you, as a small business owner, can employ to more effectively communicate with them.
It's often an afterthought, but networking may be the single most affordable way to market your business. It can also be very high impact if you know what to do.
Positive customer reviews can swing buyers to your side and also help you show up higher in search results. Here are five tips to get more reviews.
Whether it’s an email subject, a blog post headline, or an article title, writing a pithy intro is essential to enticing your reader to move forward and dig in.
You’re in business to serve. Whether you call them customers or clients, they are people on the other end who benefit from your product or service.
You can use your expertise to educate prospects and customers and better market your business. Oftentimes the only thing standing in the way of recognition of your expert status is visibility in the marketplace.
Brand consistency is especially important on social media, where you’re posting fresh content all the time. These are our five top tips & tools.
Get booked solid! Our favorite tips for converting your window shoppers into appointment bookings so you can book your schedule full.
Your business card is probably one of your most-used marketing pieces. Did you realize that 72% of people judge a company by the quality of the business card?
People love to “shop small,” but they also need to know your business is credible, your service is commendable, and your products are high-quality.