Customer reviews are like word-of-mouth gold. They build trust, boost your reputation, and even help with search engine optimization (SEO). But sometimes, getting customers to leave a review can feel like pulling teeth. Here’s how to make it easier. 1. Ask at the right time Timing is everything. Ask [...]
Not every business needs to be on every platform. In fact, trying to do it all can spread you too thin. Here’s how to pick the right social media platform for your business. 1. Know your target market — and where to find them Different platforms attract different people. [...]
This is probably the most important thing we communicate to the small business owners we speak with at Jottful: trying to appeal to everyone often results in resonating with no one. Narrowing your focus can feel scary at first (you may think you’re leaving money on the table!), but it’s [...]
Marketing doesn’t have to mean spending thousands of dollars on slick campaigns or hiring a fancy agency. For local businesses, some of the most effective marketing tactics are also the most budget-friendly. Whether you’re just getting started or looking to grow on a lean budget, here are five tactics that [...]
It's not enough for would-be customers to be aware that your business exists. They need to LIKE it, too. So how do you get them to do that? Here are five tips to make your business likeable.
You can see from analytics reports that your monthly website traffic could use a boost. Here are 5 things you could do to supersize your traffic.
How much should you spend on marketing? Our three-category framework will change the way you think about marketing budgets.
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.
While you use social media to get your message out, you also want to be building up an audience that you own — not just rent. Learn why & how to do that.
The words you use on buttons can have an outsized impact on the effectiveness of your website. Button language is an easy variable to test, so try a few different approaches and see what works best for you. Here are five strategies you can employ to create more clickable buttons.