The words you use on buttons can have an outsized impact on the effectiveness of your website. Button language is an easy variable to test, so try a few different approaches and see what works best for you. Here are five strategies you can employ to create more clickable buttons.
It might surprise you to learn who your would-be customers think are your competitors. Here's a way to find out.
Virtual events, including webinars, can be content-marketing goldmines. Save time and money by reformatting your content and using it in these five ways.
When your brand is differentiated, you can better attract the right new customers for your business. How can you put your brand in a category of its own? Here are six ways you might differentiate your business.
Video is especially good at capturing attention, inspiring engagement, building relationships, and getting people to take action. Here are five reasons you should start ramping up your video marketing.
Sometimes marketing can feel like a crapshoot. Improve your odds measurably by avoiding these marketing blunders.
We know you’re focused on “running your own race” (keep it up!) but it’s important to check in on what your competitors are doing every now and again.
You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners.
“I can see our marketing results are getting better, but are they good?" It can be challenging to find resources for comparing your business's results.
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.