7 ways to offer something for free
The word "free" gets people to check out what you have to offer. What could you give prospective buyers, at no charge, that they’d find valuable? Here are seven ideas to inspire your brainstorming.
The 3 categories your marketing budget needs
How much should you spend on marketing? Our three-category framework will change the way you think about marketing budgets.
How to build your business by giving
Win-win strategy: learn how you can grow your small business by supporting a nonprofit in your community.
6 ways to make your business stand out
When your brand is differentiated, you can better attract the right new customers for your business. How can you put your brand in a category of its own? Here are six ways you might differentiate your business.
Do you know who all your competitors are?
It might surprise you to learn who your would-be customers think are your competitors. Here's a way to find out.
How to influence sales prospects who are evaluating your business
How can you influence buyers who are aware of what you have to offer and are actively evaluating both your solution and alternatives.
How to position your business as trustworthy on your website
To gain a buyer's trust, you need to express empathy and demonstrate authority. Here's how you can accomplish that on your website.
The 5 stages of the customer journey
The buyer journey starts when your prospective customer first learns about you and continues through and beyond the sale. Here are the stages.
5 ways to reuse your webinar content
Virtual events, including webinars, can be content-marketing goldmines. Save time and money by reformatting your content and using it in these five ways.
5 things to consider before discounting your prices
Re-evaluating your prices? Maximize your profit and avoid unintended consequences by asking yourself these five questions first.