Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement. Sales reps for these events often have little room to negotiate on price, but they can more easily throw a freebie or two into your sponsorship package. Here [...]
An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers. Here are five decisions your Ideal Customer Profile can help you make. [...]
This article comes to us courtesy of Fried Hustle, a creative agency with a focus on branding, brand consulting, and events — and a member of Jottful Community. Jottful Community is where small business owners can find the best local experts for their website and online marketing. [...]
A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience. You can reflect your brand voice both in the topics you discuss and the words you [...]
You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners. Dawn Verbrigghe Founder [...]
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. This one-page document will help you make decisions about everything from the services and products you offer to the words you use to talk about them. This saves you [...]
We know you’re focused on “running your own race” (keep it up!) but it’s important to check in on what your competitors are doing every now and again. Here are five free tools and tactics you can use to see what your competitors have been up to lately. 1. Read [...]
The ultimate confirmation that your marketing is delivering results for your business comes when prospective customers are lining up to get what you have to offer. But how can you be sure specifically which marketing channels and campaigns are working best? Here are five ways you can track the effectiveness [...]
“I can see our marketing results are getting better, but are they good?" It can be challenging to find resources for comparing your business's results. So today, we're sharing five. Keep in mind that averages are just that — average — and that performance for an established brand will differ [...]