5 perks to negotiate into your next event contract
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.
A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience.
An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers.
An elevator pitch is an overview of your business you can use for networking purposes and any time you get asked, “What do you do?” Nail your elevator pitch and you’ll find yourself having more in-depth conversations about your business.
We know you’re focused on “running your own race” (keep it up!) but it’s important to check in on what your competitors are doing every now and again.
Quirky holidays can be used to showcase your brand personality and drum up new business during seasonal lulls — without being overshadowed by your big-spending competitors.
The ultimate confirmation that your marketing is delivering results for your business comes when prospective customers are lining up to get what you have to offer. But how can you be sure specifically which marketing channels and campaigns are working best?
Virtual events, including webinars, can be content-marketing goldmines. Save time and money by reformatting your content and using it in these five ways.
The words you use on buttons can have an outsized impact on the effectiveness of your website. Button language is an easy variable to test, so try a few different approaches and see what works best for you. Here are five strategies you can employ to create more clickable buttons.
Has the time come to engage a little professional help for your marketing? Here are the top five things to look for in your first marketing hire.