Marketing strategy for small businesses Archives

The 5 deadly sins of small business marketing

Sometimes marketing can feel like a crapshoot. Improve your odds measurably by avoiding these marketing blunders.

Dawn Verbrigghe2020-03-09T15:28:04-05:00March 9th, 2020|Branding for small businesses, Marketing strategy for small businesses, Small business marketing tips, Social media for small businesses, Websites for small businesses|

5 reasons you should use video in your marketing

Video is especially good at capturing attention, inspiring engagement, building relationships, and getting people to take action. Here are five reasons you should start ramping up your video marketing.

Dawn Verbrigghe2020-03-05T23:13:19-05:00March 2nd, 2020|Marketing strategy for small businesses|

The 5 questions an arresting elevator pitch answers

An elevator pitch is an overview of your business you can use for networking purposes and any time you get asked, “What do you do?” Nail your elevator pitch and you’ll find yourself having more in-depth conversations about your business.

Dawn Verbrigghe2020-02-17T15:31:34-05:00February 17th, 2020|Marketing strategy for small businesses, Referral marketing for small businesses|

5 strategies to get more people to click your buttons

The words you use on buttons can have an outsized impact on the effectiveness of your website. Button language is an easy variable to test, so try a few different approaches and see what works best for you. Here are five strategies you can employ to create more clickable buttons.

Dawn Verbrigghe2020-02-17T15:12:30-05:00February 10th, 2020|Marketing strategy for small businesses|

3 creative & hugely-successful marketing campaigns

We asked members of Jottful Community to share with us something they created that proved highly successful. Here are three case studies to inspire you!

Dawn Verbrigghe2020-02-15T23:09:12-05:00January 13th, 2020|Content marketing for small businesses, Marketing strategy for small businesses|

5 tips for driving traffic to your website this year

You can see from analytics reports that your monthly website traffic could use a boost. Here are 5 things you could do to supersize your traffic.

Natalie Bruno2020-02-15T23:09:37-05:00January 6th, 2020|Marketing strategy for small businesses|

5 ways to use quirky holidays in your marketing

Quirky holidays can be used to showcase your brand personality and drum up new business during seasonal lulls — without being overshadowed by your big-spending competitors.

Dawn Verbrigghe2020-02-15T23:10:33-05:00December 30th, 2019|Content marketing for small businesses, Marketing strategy for small businesses, Small business marketing tips|

How to use data to make better marketing decisions for your small business

There are so many decisions to make in your small business each day. Here are four places you can turn to use data to make better marketing decision.

Esther Andrews Black2020-02-15T23:10:57-05:00December 18th, 2019|Marketing strategy for small businesses|

5 things to look for in your small business’s first marketing hire

Has the time come to engage a little professional help for your marketing? Here are the top five things to look for in your first marketing hire.

Dawn Verbrigghe2020-02-15T23:11:35-05:00December 9th, 2019|Marketing strategy for small businesses, Small business marketing tips|

How to get better at saying “no”

It’s been said that saying “no” can sometimes be the best “yes.” Learn five tips for setting healthy boundaries.

Frannie Barnes2020-02-15T23:12:10-05:00December 4th, 2019|Marketing strategy for small businesses|