The 5 deadly sins of small business marketing
Sometimes marketing can feel like a crapshoot. Improve your odds measurably by avoiding these marketing blunders.
5 free ways to get competitor insight
We know you’re focused on “running your own race” (keep it up!) but it’s important to check in on what your competitors are doing every now and again.
5 essential small-business marketing books
You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners.
5 marketing benchmarks you should know
“I can see our marketing results are getting better, but are they good?" It can be challenging to find resources for comparing your business's results.
5 must-haves in your ideal customer profile
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.
5 ways to confirm your marketing is working
The ultimate confirmation that your marketing is delivering results for your business comes when prospective customers are lining up to get what you have to offer. But how can you be sure specifically which marketing channels and campaigns are working best?
5 perks to negotiate into your next event contract
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.
Your business needs an audience
While you use social media to get your message out, you also want to be building up an audience that you own — not just rent. Learn why & how to do that.
The 4 types of emails you should be sending
Your email list is valuable. We’ve learned there are four categories of email you should be sending. Are you taking full advantage of this channel?
Misadventures in video marketing
Thinking about using more video in your marketing? We’ve been experimenting with video in our marketing for a few months now. Learn from these mistakes we made!