The ultimate confirmation that your marketing is delivering results for your business comes when prospective customers are lining up to get what you have to offer. But how can you be sure specifically which marketing channels and campaigns are working best?
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.
While you use social media to get your message out, you also want to be building up an audience that you own — not just rent. Learn why & how to do that.
Your email list is valuable. We’ve learned there are four categories of email you should be sending. Are you taking full advantage of this channel?
Thinking about using more video in your marketing? We’ve been experimenting with video in our marketing for a few months now. Learn from these mistakes we made!
Sales, marketing & business development partnerships (to get new customers) can be tricky. Read these tips before you enter into a new partnership.
It's not enough for would-be customers to be aware that your business exists. They need to LIKE it, too. So how do you get them to do that? Here are five tips to make your business likeable.
The word "free" gets people to check out what you have to offer. What could you give prospective buyers, at no charge, that they’d find valuable? Here are seven ideas to inspire your brainstorming.
How much should you spend on marketing? Our three-category framework will change the way you think about marketing budgets.
Win-win strategy: learn how you can grow your small business by supporting a nonprofit in your community.