Marketing Made Easy video and podcast cover art

Marketing Made Easy by Jottful is an original video series and podcast for small business owners, entrepreneurs, and freelancers.

In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.

Hosted by: Dawn Verbrigghe, Jottful’s founder & CEO, former business-school professor, and marketing veteran

Recent episodes

Using video marketing to grow your business

October 18th, 2021|

Envy Creative, the video production company and agency Mike Vannelli initially founded out of his home, has (not surprisingly!) relied on video marketing to power its impressive growth. Mike now employs a team of 13 that has produced more than 4300 videos. Video marketing — on both paid advertising and unpaid channels — drives 60% of his company's growth. Learn how Mike and his team think about video creative, test different channels, and built a sales funnel that converts qualified inbound leads into customers.

What to do when you’re not a natural salesperson

October 10th, 2021|

Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain. In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!

Building a referral-based business

September 16th, 2021|

Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? In this episode, business coach Laura Khalil will step us through the process she goes through with her clients. You'll learn how smart business owners lay the foundation required to build a sturdy referral-based business.

  • lindsay pinchuk

Turning $500 and a side gig into a business that reaches millions

September 10th, 2021|

Lindsay Pinchuk started her business, Bump Club and Beyond, in 2010 as a side gig. She was pregnant and had $500 in her pocket. Within eight years, her business was reaching 1.5MM parents and parents-to-be — attracting multiple acquirers. She sold the business and continued to lead the brand, doubling its reach over the next few years. In this episode, Lindsay will share the smart and simple steps she took to gain momentum in the very beginning.

Strategies to get prospects to your website — and to convert them into customers

September 2nd, 2021|

Destini Copp was a marketing student, corporate marketer, and marketing professor before starting her own marketing-coaching business. In other words: Destini knows a thing or two about marketing! But she nonetheless found it very challenging to market her newly established business. In this episode, Destini will talk about how she learned to focus intensely on driving traffic to her website and into a series of "automated sales funnels." You'll learn the specific tactics she employs (and you could, too!) to get website visitors and convert them into paying customers.

  • ellen jantsch

How to start getting inbound leads & repeatably generate new business

August 27th, 2021|

Last year, Ellen Jantsch's growth marketing agency literally went from 0 to 60 (inbound leads per month, that is). Like most new businesses, Tuff initially struggled to gain traction. Then she started treating Tuff like a client, applying the agency's own growth methodology. Learn how Ellen's team prioritized and tested marketing approaches before discovering the engine that now powers Tuff's growth.

How one broke entrepreneur turned a $1K investment into $91K in sales

August 19th, 2021|

Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales. In this episode, Jennifer will pull the curtain back and share her secrets for pitching journalists, crowd-funding promotion strategies, and how to know when it's time to hire outside marketing help.

  • Cheryl Czach

What to do when you need to boost your marketing (quickly!)

August 12th, 2021|

Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market meant she needed to rethink everything. Learn how Cheryl began experimenting with marketing and the three changes she made to her social-media posts that caused her engagement to soar.

  • Ali Levine

Celebrity entrepreneur reveals how publicity & social media can catapult your business

August 5th, 2021|

Michael Eckstein is a one-man show, delivering “artisanal, grass-fed accounting and business advice.” Learn how Michael uses marketing (and his copywriting superpower) to build a more profitable business, not just a bigger one. He’ll reveal the system that drives his success and the missteps he made along the way — including how he gave up on LinkedIn twice before finally seeing traction.

  • Michael Eckstein

“LinkedIn’s cutest accountant” shares how he uses marketing to build a more profitable business

July 29th, 2021|

Michael Eckstein is a one-man show, delivering “artisanal, grass-fed accounting and business advice.” Learn how Michael uses marketing (and his copywriting superpower) to build a more profitable business, not just a bigger one. He’ll reveal the system that drives his success and the missteps he made along the way — including how he gave up on LinkedIn twice before finally seeing traction.

How one business recovered its pandemic losses & doubled its sales by radically altering its marketing

July 24th, 2021|

When the pandemic hit, the design agency CM2 Media lost an alarming 80% of its retainer revenue overnight. The owner, Mark Chyz, knew the business had become complacent and needed a transformative approach to business development. Learn the tactics Mark employed to not only recover all that lost revenue, but to grow the agency to double its previous size.

How one professional went from networking to million-dollar business

July 10th, 2021|

Cynthia Hackler Flynn is the founder and managing partner of Hackler Flynn & Associates, a Southern California based employment defense law firm. In this episode, you'll learn the process Cynthia went through to get out of the networking game and build the sustainable growth engine that now delivers millions of dollars in annual billings.

Building a service business from not-so-cold conversations

June 27th, 2021|

Manuel Valencia started his marketing agency when he became a stay-at-home dad. Manny needed the business to be something he could do in the 90 minutes each day that his youngest daughter went down for her afternoon nap. In this episode of Marketing Made Easy by Jottful, you'll learn how he grew the business to the point that his risk-averse wife joined him.

Using disciplined content marketing to help your business stand out

June 20th, 2021|

Aaron Hendon took a business he readily admits is a commodity service (real estate) and turned it into a Seattle “Five Star Award” winning team for the last 10 years running. He achieved this unlikely growth by developing his own process for making and promoting highly-targeted content. In this episode of Marketing Made Easy by Jottful, you'll learn the disciplined approach he’s taken to marketing his partnership — and how you could emulate it in your own business.

  • EP10 Courtney Larvadain

How webinars transformed a one-woman consultancy into a flourishing consulting & training business

June 9th, 2021|

Courtney Larvadain transitioned from working alone and charging clients by the hour for social media management to building a scalable multi-employee business. She continued to grow her business while caring full time for two children under 2.5 years old, one of whom was born during the height of COVID, at a time when 2 million mothers left the workforce. In this episode of Marketing Made Easy by Jottful, you'll learn how she fueled her growth through live webinars and purposeful audience-building.

  • EP9 Hilary Kirchner content marketing graphic

How can content marketing help grow your business? 🎧 🎥

May 10th, 2021|

An interview with Hilary Kirchner: Blog posts, social posts, podcasts, webinars — there are so many content opportunities for your business! But content marketing can quickly become a time suck if you don’t have a clear objective and plan. In this episode, Hilary helps us understand what content marketing is and how you can use it to build your business.

Using PR to win clients & media coverage — no matter the size of your business

February 27th, 2021|

Through her 15 years of strategic communications, Marybeth Bentwood has seen a good story help brands do three things: establish authority and credibility; make the brand relatable; and increase awareness. In this episode of Marketing Made Easy by Jottful, Marybeth shares how to use PR to win clients and gain more media coverage for your product.

Practical SEO for business owners

January 4th, 2021|

In this episode of Marketing Made Easy by Jottful, Vanessa Salvia, a versatile writer with years of hands-on experience as a journalist, content creator, and marketing strategist, helps us understand what practical actions we could (and should!) be taking as business owners to optimize SEO.

How to get the marketing help you need

December 14th, 2020|

Elayna Alexandra has been a business owner for 10 years working with entrepreneurs, small businesses, and beyond. In this episode of Marketing Made Easy by Jottful, you'll learn important tips about how to find marketing help without making a full-time hire.

How to build your business by giving

November 22nd, 2020|

Learn how to differentiate yourself from the competition with Sheryl Green, Director of Communications for Hearts Alive Village . Here she details the benefits of incorporating giving into your business, how to select the perfect nonprofit partner, the different types of campaigns you can implement, and how to evaluate the success of your collaboration.

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