Marketing Made Easy video and podcast cover art

Marketing Made Easy by Jottful is an original video series and podcast for small business owners, entrepreneurs, and freelancers.

In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.

Hosted by: Dawn Verbrigghe, Jottful’s founder & CEO, former business-school professor, and marketing veteran

Recent episodes

How one professional went from networking to million-dollar business

July 10th, 2021|

Cynthia Hackler Flynn is the founder and managing partner of Hackler Flynn & Associates, a Southern California based employment defense law firm. In this episode, you'll learn the process Cynthia went through to get out of the networking game and build the sustainable growth engine that now delivers millions of dollars in annual billings.

Building a service business from not-so-cold conversations

June 27th, 2021|

Manuel Valencia started his marketing agency when he became a stay-at-home dad. Manny needed the business to be something he could do in the 90 minutes each day that his youngest daughter went down for her afternoon nap. In this episode of Marketing Made Easy by Jottful, you'll learn how he grew the business to the point that his risk-averse wife joined him.

Using disciplined content marketing to help your business stand out

June 20th, 2021|

Aaron Hendon took a business he readily admits is a commodity service (real estate) and turned it into a Seattle “Five Star Award” winning team for the last 10 years running. He achieved this unlikely growth by developing his own process for making and promoting highly-targeted content. In this episode of Marketing Made Easy by Jottful, you'll learn the disciplined approach he’s taken to marketing his partnership — and how you could emulate it in your own business.

  • EP10 Courtney Larvadain

How webinars transformed a one-woman consultancy into a flourishing consulting & training business

June 9th, 2021|

Courtney Larvadain transitioned from working alone and charging clients by the hour for social media management to building a scalable multi-employee business. She continued to grow her business while caring full time for two children under 2.5 years old, one of whom was born during the height of COVID, at a time when 2 million mothers left the workforce. In this episode of Marketing Made Easy by Jottful, you'll learn how she fueled her growth through live webinars and purposeful audience-building.

  • EP9 Hilary Kirchner content marketing graphic

How can content marketing help grow your business? 🎧 🎥

May 10th, 2021|

An interview with Hilary Kirchner: Blog posts, social posts, podcasts, webinars — there are so many content opportunities for your business! But content marketing can quickly become a time suck if you don’t have a clear objective and plan. In this episode, Hilary helps us understand what content marketing is and how you can use it to build your business.

Using PR to win clients & media coverage — no matter the size of your business

February 27th, 2021|

Through her 15 years of strategic communications, Marybeth Bentwood has seen a good story help brands do three things: establish authority and credibility; make the brand relatable; and increase awareness. In this episode of Marketing Made Easy by Jottful, Marybeth shares how to use PR to win clients and gain more media coverage for your product.

Practical SEO for business owners

January 4th, 2021|

In this episode of Marketing Made Easy by Jottful, Vanessa Salvia, a versatile writer with years of hands-on experience as a journalist, content creator, and marketing strategist, helps us understand what practical actions we could (and should!) be taking as business owners to optimize SEO.

How to get the marketing help you need

December 14th, 2020|

Elayna Alexandra has been a business owner for 10 years working with entrepreneurs, small businesses, and beyond. In this episode of Marketing Made Easy by Jottful, you'll learn important tips about how to find marketing help without making a full-time hire.

How to build your business by giving

November 22nd, 2020|

Learn how to differentiate yourself from the competition with Sheryl Green, Director of Communications for Hearts Alive Village . Here she details the benefits of incorporating giving into your business, how to select the perfect nonprofit partner, the different types of campaigns you can implement, and how to evaluate the success of your collaboration.

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