Marketing Made Easy by Jottful is an original video series and podcast for small business owners, entrepreneurs, and freelancers.
In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.
Hosted by: Dawn Verbrigghe, Jottful’s founder & CEO, former business-school professor, and marketing veteran
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Free design tools for non-designers
From blogs to social media to events, business owners are creating more content than ever. But we often don't have the budget to hire a designer for every task — and we're not sure if we can make professional-looking designs ourselves. In this episode, graphic designer Catrina Gardner will reveal all her favorite easy-to-use (and free!) tools for creating designer-quality content.
How to develop boldness as a business owner
Boldness, Fred says, is not something that's innate to the lucky few. Boldness can be taught. In this episode, Fred will share specific insights into how we, as business owners, can develop our own boldness and confidence.
Which sales personality are you?
The way we make purchase decisions informs the way we sell to others. And the way we sell to others is our "sales personality." Learn the four types of sales personalities — and how to use yours to your advantage.
How to grow your business without doing marketing
Matt Ward, author of "The High Five Effect," doesn't work past 1 pm. Nor does he work on Fridays. And he'll take four cruises this year. He's created the lifestyle of his dreams — without doing any of the tedious work often associated with marketing. Learn how he moved his business past the insecurity stage by building recurring revenue and cultivating referrals.
How to compete with giants as a small business
Just because your business is new or small doesn't mean you can't compete with the big guys. In this episode, Salesflare founder and CEO, Jeroen Corthout, shares how he entered a crowded industry (CRM) — and managed to build a business with thousands of customers. Learn the marketing tactics he tried and reveal what worked... and what didn't.
How to succeed on social media — despite the constant platform changes
Deirdre Tshien has built multiple successful businesses, across two continents, by cracking the code on social media. She's been through all the social-media platform changes (ALL. OF. THEM.) and, more importantly, figured out how to rise above these changes to find new customers and clients. Learn: how social-media platforms evolve and what we need to successfully market our businesses on them.
A podcast pro shares how podcasting can grow your business
Hernan Sias, co-host of the Business Bros Podcast, describes podcasting as the new "let's get coffee." In this episode, Hernan shares how podcasting can benefit businesses of any size — regardless of whether you sell to consumers or other businesses. Hernan demystifies the entire process: from booking guests strategically and recording a quality show to promoting your content and using it to supercharge your business.
From “writing stuff no one read” to building the 46K-member Side Hustle Nation
Armed with a microphone and an experimenter's mindset, Nick Loper has grown his Side Hustle Nation community to 75,000 email subscribers and an active 46,000-member Facebook group. Learn how he employed all kinds of content marketing tactics, over many years, and the inflection points he discovered along the way.
How to market your business when NO ONE is searching for what you do
If you're providing a unique service and your brand is largely unknown, how do you make prospective customers aware of your business? In this episode, Nathan Labenz, founder and CEO of Waymark, reveals the process he went through to get discovered. Learn how he tried advertising (and he'll share his list of "seven things to do before you spend money on ads") and ultimately got real traction through partnerships.
What should I try next? How to make smart marketing decisions
Around the world and through the ages, business owners have greeted each morning with a question: "What can I do today that will have the most impact on my business?" Matt Rouse, author of "Flattening the Hamster Wheel," will teach us how to stop grinding and start moving the needle. Learn how to prioritize tactics and make practical, intentional decisions for marketing your business.
How to make funny sales videos that rain leads on your business
Joseph Wilkins's agency makes videos that "entertain you into buying." And his team is damn good at it. They've delivered videos with 50 million views, sometimes overwhelming clients with more leads than they can handle. Learn the eight-step process his team uses to make funny sales videos that convert into leads. Learn how you can replicate their process for your own business.
Get better at public speaking — to grow your business
As a business owner, you're probably doing even more public speaking than you realize. Sales calls; elevator pitches; speaking events; video marketing; and more! Brendan Kumarasamy, founder of MasterTalk, will share his tips & tricks for everything from practicing with intention to presenting in virtual settings. You'll leave with actionable advice to improve your own public speaking — and grow your business.
Evolve your marketing from scattershot to system
Showing up and being consistent when marketing your business is critical to success. And consistency is easiest to maintain when there's some sort of system in place. Learn how to develop a lightweight system that's appropriate for marketing a small business and understand what common software applications we might need to maintain such a system.
Driving your business “from zero to acquisition” with content marketing
Having founded three businesses and successfully sold one, Raj Goodman Anand knows how to build sales momentum. He now runs a content-marketing shop where he teaches other business owners how to achieve sustainable growth. Learn how content marketing can be applied across multiple channels to propel your business's growth.
Words that sell: finding & using the right language to win new business
When a business uses just the right words in their marketing, MAGIC happens. Learn how to gather intel from our prospects and customers to identify the specific words and phrases that motivate them. Turn acquaintances and website visitors into leads — and leads into customers.
Using low-cost “guerilla marketing” to build a million-dollar business
When Travis Rosbach first launched his steel water-bottle brand, Hydro Flask, he relied on scrappy tactics to get noticed. Seeing results, Travis leaned into this cheap-and-creative guerrilla marketing effort. Ultimately, he built Hydro Flask into a multi-million-dollar brand that he later sold for $210MM. Learn how Travis used low-cost and fun tactics — and be prepared to jot down ideas you might try in your own business.
How to build & market to social media audiences
Chelsey Knuth, aka: The Wisconsinista, runs a flourishing side gig as a social media influencer. In this episode, Chelsey shares how your business can work with creators like her to market your services.
Learn: how do you appeal to them; what campaigns to run; and how to compensate them.
How to go beyond selling your time for money by offering a course
The income potential for a service business is limited by the number of hours you can work. Marcio Santos, founder of Nerd Digital, helps business owners turn their expertise into courses that sell.
Learn: why you should consider offering a course; what your audience needs to know in order to become interested in your offer; and how to launch successfully.
From “just another restaurant” to buzzy food-and-media empire
Shawn Walchef's sports-entertainment restaurant concept started as a dud. Then one day Shawn started telling the restaurant's story with short, unscripted videos — and he saw reservations grow.
Learn: how differentiation and creativity (how many BBQ joints do you know with their own podcast?) have been key to his business's success.
How publishing a book can be a game-changer for your business
Jodi Brandstetter turned an $8000 investment into a book that's delivered new clients, client upgrades, paid speaking engagements, and abundant press coverage and credibility.
Learn: how she managed to get it done (and strategies for how you can, too); the myriad ways she uses it to grow her business; and how she managed to become a bestseller in SEVEN Amazon categories.
How to do launches that don’t flop
When Will Russell started his agency, he tried every business generation tactic he could think of, eventually learning the secret to successful launches. His agency now launches multi-million-dollar crowdfunding campaigns for clients.
Learn: how to create and scale powerful marketing systems that turn strangers into prospects, customers, and lifelong advocates.
Using video marketing to grow your business
Mike Vannelli's video production agency has relied on video marketing (not surprisingly!) to power its impressive growth. Mike now employs a team of 13 with video marketing driving 60% of his company's growth.
Learn how Mike and his team: think about video creative; test different channels; and built a sales funnel that converts qualified inbound leads into customers.
What to do when you’re not a natural salesperson
Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain.
In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!
Building a referral-based business
Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? In this episode, business coach Laura Khalil will step us through the process she goes through with her clients.
Learn how smart business owners lay the foundation required to build a sturdy referral-based business.
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