Marketing Made Easy video and podcast cover art

Marketing Made Easy by Jottful is an original video series and podcast for small business owners, entrepreneurs, and freelancers.

In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.

Hosted by: Dawn Verbrigghe, Jottful’s founder & CEO, former business-school professor, and marketing veteran

Recent episodes

  • hernan-sias-business-bros-podcast

A podcast pro shares how podcasting can grow your business

May 26th, 2022|

When a business uses just the right words in their marketing, MAGIC happens. Learn how to gather intel from our prospects and customers to identify the specific words and phrases that motivate them. Turn acquaintances and website visitors into leads — and leads into customers.

Get better at public speaking — to grow your business

March 15th, 2022|

When a business uses just the right words in their marketing, MAGIC happens. Learn how to gather intel from our prospects and customers to identify the specific words and phrases that motivate them. Turn acquaintances and website visitors into leads — and leads into customers.

Evolve your marketing from scattershot to system

March 11th, 2022|

When a business uses just the right words in their marketing, MAGIC happens. Learn how to gather intel from our prospects and customers to identify the specific words and phrases that motivate them. Turn acquaintances and website visitors into leads — and leads into customers.

Using low-cost “guerilla marketing” to build a million-dollar business

February 13th, 2022|

When Travis Rosbach first launched his steel water-bottle brand, Hydro Flask, he relied on scrappy tactics to get noticed. Seeing results, Travis leaned into this cheap-and-creative guerrilla marketing effort. Ultimately, he built Hydro Flask into a multi-million-dollar brand that he later sold for $210MM. Learn how Travis used low-cost and fun tactics — and be prepared to jot down ideas you might try in your own business.

How to build & market to social media audiences

December 5th, 2021|

Chelsey Knuth, aka: The Wisconsinista, runs a flourishing side gig as a social media influencer. In this episode, Chelsey shares how your business can work with creators like her to market your services.

Learn: how do you appeal to them; what campaigns to run; and how to compensate them.

How to go beyond selling your time for money by offering a course

November 28th, 2021|

The income potential for a service business is limited by the number of hours you can work. Marcio Santos, founder of Nerd Digital, helps business owners turn their expertise into courses that sell.

Learn: why you should consider offering a course; what your audience needs to know in order to become interested in your offer; and how to launch successfully.

From “just another restaurant” to buzzy food-and-media empire

November 11th, 2021|

Shawn Walchef's sports-entertainment restaurant concept started as a dud. Then one day Shawn started telling the restaurant's story with short, unscripted videos — and he saw reservations grow.

Learn: how differentiation and creativity (how many BBQ joints do you know with their own podcast?) have been key to his business's success.

How publishing a book can be a game-changer for your business

November 4th, 2021|

Jodi Brandstetter turned an $8000 investment into a book that's delivered new clients, client upgrades, paid speaking engagements, and abundant press coverage and credibility.

Learn: how she managed to get it done (and strategies for how you can, too); the myriad ways she uses it to grow her business; and how she managed to become a bestseller in SEVEN Amazon categories.

How to do launches that don’t flop

October 28th, 2021|

When Will Russell started his agency, he tried every business generation tactic he could think of, eventually learning the secret to successful launches. His agency now launches multi-million-dollar crowdfunding campaigns for clients.

Learn: how to create and scale powerful marketing systems that turn strangers into prospects, customers, and lifelong advocates.

Using video marketing to grow your business

October 18th, 2021|

Mike Vannelli's video production agency has relied on video marketing (not surprisingly!) to power its impressive growth. Mike now employs a team of 13 with video marketing driving 60% of his company's growth.

Learn how Mike and his team: think about video creative; test different channels; and built a sales funnel that converts qualified inbound leads into customers.

What to do when you’re not a natural salesperson

October 10th, 2021|

Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain.

In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!

Building a referral-based business

September 16th, 2021|

Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? In this episode, business coach Laura Khalil will step us through the process she goes through with her clients.

Learn how smart business owners lay the foundation required to build a sturdy referral-based business.

  • lindsay pinchuk

Turning $500 and a side gig into a business that reaches millions

September 10th, 2021|

Lindsay Pinchuk started her business, Bump Club and Beyond, in 2010 as a side gig. She was pregnant and had $500 in her pocket. Within eight years, her business was reaching 1.5MM parents and parents-to-be — attracting multiple acquirers. She sold the business and continued to lead the brand, doubling its reach over the next few years.

In this episode, Lindsay shares the smart and simple steps she took to gain momentum in the very beginning.

Strategies to get prospects to your website — and to convert them into customers

September 2nd, 2021|

Destini Copp was a marketing student, corporate marketer, and marketing professor before starting her own marketing-coaching business. In other words: Destini knows a thing or two about marketing! But she nonetheless found it very challenging to market her newly established business. In this episode, Destini will talk about how she learned to focus intensely on driving traffic to her website and into a series of "automated sales funnels." You'll learn the specific tactics she employs (and you could, too!) to get website visitors and convert them into paying customers.

  • ellen jantsch

How to start getting inbound leads & repeatably generate new business

August 27th, 2021|

Last year, Ellen Jantsch's growth marketing agency literally went from 0 to 60 (inbound leads per month, that is). Like most new businesses, Tuff initially struggled to gain traction. Then she started treating Tuff like a client, applying the agency's own growth methodology. Learn how Ellen's team prioritized and tested marketing approaches before discovering the engine that now powers Tuff's growth.

How one broke entrepreneur turned a $1K investment into $91K in sales

August 19th, 2021|

Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales. In this episode, Jennifer will pull the curtain back and share her secrets for pitching journalists, crowd-funding promotion strategies, and how to know when it's time to hire outside marketing help.

  • Cheryl Czach

What to do when you need to boost your marketing (quickly!)

August 12th, 2021|

Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market meant she needed to rethink everything. Learn how Cheryl began experimenting with marketing and the three changes she made to her social-media posts that caused her engagement to soar.

  • Ali Levine

Celebrity entrepreneur reveals how publicity & social media can catapult your business

August 5th, 2021|

With more than 350,000 social media followers and a memorable stint on Bravo TV, celebrity stylist and motherhood/fashion/lifestyle expert Ali Levine certainly knows the value of publicity. Ali shares how she got started building her audience and how it propels the growth of her business. Learn how you can use public relations and collaboration to grow