Marketing Made Easy video and podcast cover art

Marketing Made Easy by Jottful is an original video series and podcast for small business owners, entrepreneurs, and freelancers.

In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.

Co-hosted by:

  • Dawn Verbrigghe, Jottful’s founder & CEO, former business-school professor, and marketing veteran
  • Natalie Bruno, Jottful’s Customer & Business Development Lead, certified people person, and counselor to small business owners seeking advice for their website and marketing challenges

Would you like to watch the next episode live, as a member of our “studio” audience? Learn more >

HOW CAN CONTENT MARKETING HELP GROW YOUR BUSINESS? | Hilary Kirchner

EPISODE 9 | 10 MAY 2021
29 minutes

Blog posts, social posts, podcasts, webinars — there are so many content opportunities for your business! But content marketing can quickly become a time suck if you don’t have a clear objective and plan.

In this episode, Hilary helps us understand:

  • What “content marketing” encompasses
  • Why it could be a smart strategy for your business
  • How to create content that captures your audience’s attention
  • And how to do it all with a limited budget and time

Hilary Kirchner believes that just because something’s complex doesn’t mean it has to be complicated. That’s why she founded Dream Write Creative, a writing and editorial services agency specializing in content marketing for science-based industries. As owner and CEO, she helps organizations blend immersive storytelling with proven educational strategies so their content converts passive audiences into brand advocates.

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Listen to the show: coming soon!

HOW TO USE VIDEO TO GROW YOUR BUSINESS: TAKING THE FIRST STEPS | Dan Bennett

EPISODE 8 | 29 MAR 2021
36 minutes

Getting started with video can feel overwhelming. And that’s all after you get past the nervousness of being on camera in the first place.

But the potential benefits are enormous. YouTube is the second-largest search engine, after Google. Videos often boast the highest levels of engagement on social media platforms. Advertising on YouTube remains affordable. Can you afford to ignore the power of video?

  • What equipment do you need?
  • Can you operate it yourself?
  • How will you get the video edited?
  • When will you have time to write scripts?
  • How do you optimize your videos for search?

Dan Bennett — podcaster, YouTuber, creator of “1 Minute Media,” and Jottful Community member — will join us to share how video can help grow your business and what you can do to get started cost-effectively.

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USING PR TO WIN CLIENTS & MEDIA COVERAGE — NO MATTER THE SIZE OF YOUR BUSINESS | Marybeth Bentwood

EPISODE 7 | 27 FEB 2021
35 minutes

Did you know that facts told as a story are 7x MORE likely to be remembered? Telling the story of your business is essential to winning clients, media coverage, and attracting employees (no one wants to work for a business with a lackluster story). And while a success story is exciting – an “overcoming all the odds story” is even better.

Public-relations pro Marybeth Bentwood knows this first hand because she’s secured press coverage for entrepreneurs — just by understanding which stories the media is interested in and why. Through her 15 years of strategic communications, she’s seen a good story help brands do three things: establish authority and credibility; make the brand relatable; and increase awareness. Those things can secure magazine covers, gain customers, and increase sales.

In this episode, Marybeth Bentwood shares with us:

  • What makes your story compelling?
  • How to start seeing your product as a solution the media actually needs (vs. asking the media for a favor)
  • How to understand news cycles and plan your approaches to the media strategically
  • How to approach the media; where to get contacts, what to say, and how to follow up
  • And what to do with media coverage once you get it!

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PRACTICAL SEO FOR BUSINESS OWNERS | Vanessa Salvia

EPISODE 6 | 4 JAN 2021
33 minutes

For most businesses, showing up in search-engine results is critical. The more prominently, the better. But search engine optimization (SEO) often seems complicated, expensive, and ineffective.

Vanessa helps us understand what practical actions we could (and should!) be taking as business owners.

In this episode, Vanessa shares with us:

  • How search engines decide what to show;
  • How, as a business owner, you can find the keywords to optimize for;
  • How long will it take to see results.

Vanessa Salvia is a versatile writer with years of hands-on experience as a journalist, content creator, and marketing strategist. She began learning about SEO 15 years ago while working with a website development agency that specialized in providing services to small businesses. A few years ago, she started her own writing, editing, and business marketing company called Sage Media and Marketing.

In addition, Vanessa has also been an editor and writer for a variety of print and online publications. Now, she uses her skills to help businesses and organizations convey their messages in a clear and compelling way. The SEO work she does is an important piece of that because the concepts of SEO work hand-in-hand with marketing and content creation. When you optimize the content you have, and create new content, you can improve your organic search visibility, website rankings, and traffic.

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HOW TO GET THE MARKETING HELP YOU NEED | Elayna Alexandra

EPISODE 5 | 14 DEC 2020
27 minutes

Has the time come to engage a little professional help for your marketing? Making a full-time marketing hire is overkill for most small businesses, but a helping hand can really free up your time to focus on other aspects of your business.

Elayna helps us understand:

  • What tasks should you get help with — and what should you do yourself?
  • What should you look for in your first marketing hire?
  • How can you best manage this person to make them successful?

Elayna Alexandra is a design thinker, certified coach, and marketing strategist. She has a wholesome, creative approach to digital marketing strategy and a talent for zooming in on the essential elements. Elayna has been a business owner for 10 years, working with entrepreneurs, small businesses, and beyond.

Elayna believes the main purpose of marketing is to share your gifts with others, so you have a duty to do a good job so people don’t miss what you have to offer.

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HOW TO BUILD YOUR BUSINESS BY GIVING | Sheryl Green

EPISODE 4 | 22 NOV 2020
31 minutes

It’s difficult to stand out in a sea of similar businesses. Luckily, there is a way that you can differentiate yourself from the competition — while standing up for a cause you believe in at the same time.

In this episode, Sheryl talks with us about:

  • The benefits of incorporating giving into your business;
  • How to select the perfect nonprofit partner;
  • The different types of campaigns you can implement; and
  • How to evaluate the success of your collaboration.

Sheryl Green is a New York native living and thawing in Las Vegas since 2008. After a devastating divorce, Sheryl discovered the power of storytelling and has brought her love of the craft to fiction, non-fiction, and content writing for businesses.

A passionate animal advocate, Sheryl serves as the Director of Communications for Hearts Alive Village. After years of begging for donations, she learned about Cause Marketing and now helps businesses and nonprofits work together for the betterment of both.

She is the author of four books including “Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales,” and “Do Good to Do Better: The Small Business Guide to Growing Your Business by Helping Nonprofits.”

In her spare time, she likes to hike with her dogs and tend to too many houseplants to count.

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HOW TO EASILY GENERATE A YEAR’S WORTH OF IDEAS FOR BLOG AND SOCIAL POSTS | Trisha Winter

EPISODE 3 | 19 OCT 2020
31 minutes

Struggling to think of things to write about? Worried that if you start a blog you’ll quickly run out of topics?
You know that posting fresh content on your website and showing up on social media is important for brand awareness, but how can you sustain it for the long run? Trisha shows us how to keep coming up with ideas for content.

Trisha Winter is an experienced marketer and former chief marketing officer. She now runs Focused B2B, a company that provides content-marketing services for other businesses. Trisha has always believed that the key to marketing success is being laser focused on your target market, target accounts, and target buying personas.

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IF YOU CONFUSE, YOU LOSE
(HOW TO TALK ABOUT WHAT YOU DO) | Preston True

EPISODE 2 | 26 SEP 2020
32 minutes

Does marketing ever feel like a black hole of waste and confusion? Preston shares practical advice about how you can use the StoryBrand method to clarify your messaging — so you can build a marketing-and-sales system that actually works.

After investing thousands of dollars with little results, Preston True grew tired of marketing that was self-centered, confusing, and mediocre. After reading a book that turns conventional marketing on its head, he implemented its simple framework that transformed his business by positioning his client as the hero and him as a guide. In fact, he fell so much in love with the system that he’s now certified in the framework, launched a small agency with his wife, and he’s here today to share how this framework will help you save time, close more sales, and be 100% confident in your marketing.

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HOW TO FINALLY CONQUER EMAIL MARKETING | Emily McGuire

EPISODE 1 | 3 SEP 2020
34 minutes

Emily tells us that for very dollar your business invests in email marketing, you can expect to see $38 in return. It’s the highest ROI marketing channel. What could you be doing to take advantage of it?

Emily McGuire is the Owner and Chief Email Marketer at Flourish & Grit: an email marketing and automation studio.

She helps businesses uncover hidden revenue in their email lists by pairing a business’ unique customer journey and high-converting copywriting.

With lessons learned over a decade in tech and e-commerce, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the time-tested strategies of email marketing done well.

You’ll typically find Emily with a cup of coffee in hand because #momlife. When her head isn’t in her laptop, you can find her chasing her toddler, reading a book or binging trashy TV.

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