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Karina Laufenberg

About Karina Laufenberg

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So far Karina Laufenberg has created 10 blog entries.

Using video marketing to grow your business

Envy Creative, the video production company and agency Mike Vannelli initially founded out of his home, has (not surprisingly!) relied on video marketing to power its impressive growth. Mike now employs a team of 13 that has produced more than 4300 videos. Video marketing — on both paid advertising and unpaid channels — drives 60% of his company's growth. Learn how Mike and his team think about video creative, test different channels, and built a sales funnel that converts qualified inbound leads into customers.

2021-10-18T18:26:57-05:00October 18th, 2021|🎧 PODCAST: Marketing Made Easy|

What to do when you’re not a natural salesperson

Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain. In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!

2021-10-10T13:39:53-05:00October 10th, 2021|🎧 PODCAST: Marketing Made Easy|

Building a referral-based business

Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? In this episode, business coach Laura Khalil will step us through the process she goes through with her clients. You'll learn how smart business owners lay the foundation required to build a sturdy referral-based business.

2021-09-16T19:54:34-05:00September 16th, 2021|🎧 PODCAST: Marketing Made Easy|

Turning $500 and a side gig into a business that reaches millions

Lindsay Pinchuk started her business, Bump Club and Beyond, in 2010 as a side gig. She was pregnant and had $500 in her pocket. Within eight years, her business was reaching 1.5MM parents and parents-to-be — attracting multiple acquirers. She sold the business and continued to lead the brand, doubling its reach over the next few years. In this episode, Lindsay will share the smart and simple steps she took to gain momentum in the very beginning.

2021-09-10T20:56:02-05:00September 10th, 2021|🎧 PODCAST: Marketing Made Easy|

Strategies to get prospects to your website — and to convert them into customers

Destini Copp was a marketing student, corporate marketer, and marketing professor before starting her own marketing-coaching business. In other words: Destini knows a thing or two about marketing! But she nonetheless found it very challenging to market her newly established business. In this episode, Destini will talk about how she learned to focus intensely on driving traffic to her website and into a series of "automated sales funnels." You'll learn the specific tactics she employs (and you could, too!) to get website visitors and convert them into paying customers.

2021-09-02T21:15:08-05:00September 2nd, 2021|🎧 PODCAST: Marketing Made Easy|

How to start getting inbound leads & repeatably generate new business

Last year, Ellen Jantsch's growth marketing agency literally went from 0 to 60 (inbound leads per month, that is). Like most new businesses, Tuff initially struggled to gain traction. Then she started treating Tuff like a client, applying the agency's own growth methodology. Learn how Ellen's team prioritized and tested marketing approaches before discovering the engine that now powers Tuff's growth.

2021-08-27T16:54:23-05:00August 27th, 2021|🎧 PODCAST: Marketing Made Easy|

How one broke entrepreneur turned a $1K investment into $91K in sales

Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales. In this episode, Jennifer will pull the curtain back and share her secrets for pitching journalists, crowd-funding promotion strategies, and how to know when it's time to hire outside marketing help.

2021-08-20T08:10:27-05:00August 19th, 2021|🎧 PODCAST: Marketing Made Easy|

What to do when you need to boost your marketing (quickly!)

Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market meant she needed to rethink everything. Learn how Cheryl began experimenting with marketing and the three changes she made to her social-media posts that caused her engagement to soar.

2021-08-18T09:19:07-05:00August 12th, 2021|🎧 PODCAST: Marketing Made Easy|

Celebrity entrepreneur reveals how publicity & social media can catapult your business

Michael Eckstein is a one-man show, delivering “artisanal, grass-fed accounting and business advice.” Learn how Michael uses marketing (and his copywriting superpower) to build a more profitable business, not just a bigger one. He’ll reveal the system that drives his success and the missteps he made along the way — including how he gave up on LinkedIn twice before finally seeing traction.

2021-08-05T20:01:59-05:00August 5th, 2021|🎧 PODCAST: Marketing Made Easy|

“LinkedIn’s cutest accountant” shares how he uses marketing to build a more profitable business

Michael Eckstein is a one-man show, delivering “artisanal, grass-fed accounting and business advice.” Learn how Michael uses marketing (and his copywriting superpower) to build a more profitable business, not just a bigger one. He’ll reveal the system that drives his success and the missteps he made along the way — including how he gave up on LinkedIn twice before finally seeing traction.

2021-08-01T10:20:01-05:00July 29th, 2021|🎧 PODCAST: Marketing Made Easy|
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