Karina Laufenberg

About Karina Laufenberg

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So far Karina Laufenberg has created 15 blog entries.

How to go beyond selling your time for money by offering a course

The income potential for a service business is limited by the number of hours you can work. Marcio Santos, founder of Nerd Digital, helps business owners turn their expertise into courses that sell.

Learn: why you should consider offering a course; what your audience needs to know in order to become interested in your offer; and how to launch successfully.

2022-02-03T17:11:22-05:00November 28th, 2021|🎧 PODCAST: Marketing Made Easy|

From “just another restaurant” to buzzy food-and-media empire

Shawn Walchef's sports-entertainment restaurant concept started as a dud. Then one day Shawn started telling the restaurant's story with short, unscripted videos — and he saw reservations grow.

Learn: how differentiation and creativity (how many BBQ joints do you know with their own podcast?) have been key to his business's success.

2022-02-03T17:11:39-05:00November 11th, 2021|🎧 PODCAST: Marketing Made Easy|

How publishing a book can be a game-changer for your business

Jodi Brandstetter turned an $8000 investment into a book that's delivered new clients, client upgrades, paid speaking engagements, and abundant press coverage and credibility.

Learn: how she managed to get it done (and strategies for how you can, too); the myriad ways she uses it to grow her business; and how she managed to become a bestseller in SEVEN Amazon categories.

2022-02-03T17:12:22-05:00November 4th, 2021|🎧 PODCAST: Marketing Made Easy|

How to do launches that don’t flop

When Will Russell started his agency, he tried every business generation tactic he could think of, eventually learning the secret to successful launches. His agency now launches multi-million-dollar crowdfunding campaigns for clients.

Learn: how to create and scale powerful marketing systems that turn strangers into prospects, customers, and lifelong advocates.

2022-01-12T11:01:57-05:00October 28th, 2021|🎧 PODCAST: Marketing Made Easy|

Using video marketing to grow your business

Mike Vannelli's video production agency has relied on video marketing (not surprisingly!) to power its impressive growth. Mike now employs a team of 13 with video marketing driving 60% of his company's growth.

Learn how Mike and his team: think about video creative; test different channels; and built a sales funnel that converts qualified inbound leads into customers.

2022-01-12T11:10:37-05:00October 18th, 2021|🎧 PODCAST: Marketing Made Easy|

What to do when you’re not a natural salesperson

Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain.

In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!

2022-02-03T17:12:37-05:00October 10th, 2021|🎧 PODCAST: Marketing Made Easy|

Building a referral-based business

Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? In this episode, business coach Laura Khalil will step us through the process she goes through with her clients.

Learn how smart business owners lay the foundation required to build a sturdy referral-based business.

2022-02-03T17:12:55-05:00September 16th, 2021|🎧 PODCAST: Marketing Made Easy|

Turning $500 and a side gig into a business that reaches millions

Lindsay Pinchuk started her business, Bump Club and Beyond, in 2010 as a side gig. She was pregnant and had $500 in her pocket. Within eight years, her business was reaching 1.5MM parents and parents-to-be — attracting multiple acquirers. She sold the business and continued to lead the brand, doubling its reach over the next few years.

In this episode, Lindsay shares the smart and simple steps she took to gain momentum in the very beginning.

2022-02-03T17:13:17-05:00September 10th, 2021|🎧 PODCAST: Marketing Made Easy|

Strategies to get prospects to your website — and to convert them into customers

Destini Copp was a marketing student, corporate marketer, and marketing professor before starting her own marketing-coaching business. In other words: Destini knows a thing or two about marketing! But she nonetheless found it very challenging to market her newly established business. In this episode, Destini will talk about how she learned to focus intensely on driving traffic to her website and into a series of "automated sales funnels." You'll learn the specific tactics she employs (and you could, too!) to get website visitors and convert them into paying customers.

2021-09-02T21:15:08-05:00September 2nd, 2021|🎧 PODCAST: Marketing Made Easy|