An interview with Hilary Kirchner:
Blog posts, social posts, podcasts, webinars — there are so many content opportunities for your business! But content marketing can quickly become a time suck if you don’t have a clear objective and plan. In this episode, Hilary helps us understand what content marketing is and how you can use it to build your business.
You can use your expertise to educate prospects and customers and better market your business. Oftentimes the only thing standing in the way of recognition of your expert status is visibility in the marketplace.