5 Local Sponsorships Your Community Will Appreciate

Most of us prefer to buy from local businesses and that is especially true when a local business supports the organizations that matter most to us. Here are five types of sponsorships that can earn you some name recognition and goodwill in your community. 1. Sponsor an Athletic Team From [...]

5 Opportunities to Engage Your Customers

Everyone knows it's much less expensive to retain your current customers than it is to find and win new ones. So how can you keep your customers engaged with your business? Here are five opportunities to touch base with your customers. 1. Tell Them What’s New Launching a new product [...]

5 Ways to Personalize Your Marketing

Personalized marketing (also known as one-to-one marketing) has been shown to deliver better business results, including higher email open rates, click-through rates, and conversion rates on sales. The good news is that personalization does not require sophisticated marketing automation. Here are five things small businesses can do to benefit from [...]

5 Powerful Customer Appreciation Ideas for Small Businesses

We all know marketing is essential for creating customers, but it also has a role to play in keeping those customers. Providing a valuable service well and consistently is essential to keeping customers happy, but small businesses that surprise them with these fun and inexpensive customer appreciation ideas will positively [...]