During the holidays, one thing on your list may be picking a gift to send your clients. Here are five great ideas to get your creative juices flowing!
Five creative ways to thank the important people in your business’s life this holiday season: your customers; partners; supporters; and community.
Most of us prefer to buy from local businesses and that is especially true when a local business supports the organizations that matter most to us. Here are five types of sponsorships that can earn you some name recognition and goodwill in your community. 1. Sponsor an Athletic Team From [...]
You’re in business to serve. Whether you call them customers or clients, they are people on the other end who benefit from your product or service. You always have the opportunity to thank them, but here are five special ways to acknowledge your most loyal customers. 1. Make the Call [...]
Everyone knows it's much less expensive to retain your current customers than it is to find and win new ones. So how can you keep your customers engaged with your business? Here are five opportunities to touch base with your customers. 1. Tell Them What’s New Launching a new product [...]
Personalized marketing (also known as one-to-one marketing) has been shown to deliver better business results, including higher email open rates, click-through rates, and conversion rates on sales. The good news is that personalization does not require sophisticated marketing automation. Here are five things small businesses can do to benefit from [...]
Odds are, you’re making a good number of purchase decisions based, in part, on online reviews. A full 85% of us say we trust them as much as personal recommendations and, according to BrightLocal, we read an average of seven (!) reviews before trusting a business. Not only can positive [...]
We all know marketing is essential for creating customers, but it also has a role to play in keeping those customers. Providing a valuable service well and consistently is essential to keeping customers happy, but small businesses that surprise them with these fun and inexpensive customer appreciation ideas will positively [...]