While we’re not proponents of obsessing over competitors, it’s important to understand the options your prospective customers have in front of them. Oftentimes, your would-be customer’s description of the competitive alternatives is not what you’d expect. There’s a classic business-school framework developed by Michael Porter, called Porter’s Five Forces. [...]
Struggling to think of things to write about? Worried that if you start a blog you’ll quickly run out of topics? Look no further!
Referrals require little-to-no marketing budget and often produce the most highly-qualified leads. This is what you can do to increase the number of referrals you receive.
How can you influence buyers who are aware of what you have to offer and are actively evaluating both your solution and alternatives.
To gain a buyer's trust, you need to express empathy and demonstrate authority. Here's how you can accomplish that on your website.
How can you get your business noticed — without breaking the bank? Here are 5 tips.
Five things we learned about how small businesses can profit with email marketing. From Flourish + Grit’s email-marketing maven, Emily McGuire.
The buyer journey starts when your prospective customer first learns about you and continues through and beyond the sale. Here are the stages.
These small details make your website as close to a friendly face-to-face interaction as possible: professional, yet approachable and real.
Virtual events, including webinars, can be content-marketing goldmines. Save time and money by reformatting your content and using it in these five ways.