5 things to look for when hiring a marketing writer
A writer can produce lots of high-quality content for your business. But how do you find a great writer for your needs? Here are 5 tips.
5 graphic design terms small business owners need to know
Does it ever feel like you and your graphic designer are speaking completely different languages? Here are five terms designers commonly use and that you, as a small business owner, can employ to more effectively communicate with them.
5 ways to prove your expertise
You can use your expertise to educate prospects and customers and better market your business. Oftentimes the only thing standing in the way of recognition of your expert status is visibility in the marketplace.
5 ways to use humor in your marketing
We all know that humor brings joy to our lives, diffuses tense situations, and helps us bring perspective to just about everything. Humor also makes us more open and more likely to engage. So, how can you add more humor into your marketing?
Do you know who all your competitors are?
It might surprise you to learn who your would-be customers think are your competitors. Here's a way to find out.
5 lessons from past crises to strengthen your business
Every business hits rough patches — but there’s a lot to learn from them. Whether it was a global pandemic or just a bad quarter, past challenges can help you build a more resilient future. Here are five takeaways to keep in mind. 1. Flexibility is your superpower The [...]
5 homepage features that convert
Your website homepage is like your digital elevator pitch — it needs to be focused, clear, and persuasive. A great one can turn visitors into customers, while a cluttered one just… doesn’t. Here’s what high-converting homepages have in common. 1. A strong, benefit-driven headline Your headline should grab attention [...]
5 lead magnets to grow your email list
You want more people on your email list — but you’ve got to give them a reason to sign up. Lead magnets are the “freebie” you offer in exchange for an email address, and when they’re done right, they’re super effective. Here are five that work especially well for small [...]
5 tips for writing a strong value proposition
A value proposition answers the big question: Why should someone choose your business? It should be clear, compelling, and focused on what truly sets you apart. Here’s how to write one that connects. 1. Focus on the benefit, not just the feature Don’t just say what you offer — [...]
5 steps to define your ideal customer
Knowing your ideal customer is like having a compass for your business — it helps guide everything from marketing to service design. Here’s how to figure out who you really want to serve. 1. Look at your best customers Who loves your business the most? Who’s easy to work [...]