Referrals are one of the best ways to get new customers. Your employees know your services better than anyone and have the potential to be a fantastic source of referral business. But sometimes making a referral just doesn’t occur to them. Here are five incentives you could offer to encourage [...]

Despite all the attention paid to social media, email remains a powerful way to engage your leads, prospects, and customers. Here are five ways you might use email marketing to help build your business. For specific tactics on how to use email marketing effectively, check out our blog post 5 [...]

Could a three-minute segment on local television help market your business? Most certainly! Whether it’s a one-on-one interview or a morning-show segment with reporters trying out your newest recipe, local TV can garner impressive exposure for your brand. Producers are always looking for new stories that will appeal to their [...]

When is the last time you researched something online, then purchased it in a store? Shoppers increasingly move fluidly between the sidewalk and the web. Indeed, by 2022, the internet is expected to influence 41% of in-store sales. Here are five ways you can improve your online presence to drive [...]

Most of us prefer to buy from local businesses and that is especially true when a local business supports the organizations that matter most to us. Here are five types of sponsorships that can earn you some name recognition and goodwill in your community. 1. Sponsor an Athletic Team From [...]

A webinar can be an ideal platform for you to establish credibility, gain trust, and demonstrate your expertise on topics your prospects and customers really care about. Here are five ways you can use webinars in your small business marketing: 1. Attract Leads A “lead magnet” is an incentive you [...]

If you and another (non-competitive) business share a market, partnering up could be a smart way for you to provide greater benefit to your customers while growing your businesses at the same time. Here are five ways you can work with vendors, neighbors, and other businesses that target the same [...]

Still using a photo someone took of you on their phone, with your friends awkwardly cropped out of the scene? Whether it’s for a journalist, your website, a conference agenda, or your social media profiles, sometimes you just need a great-looking, professional headshot. Here are five tips to get you [...]

If you own a local business, you’ll want to maximize your Google My Business profile. Why? To improve your business’s visibility and take charge of how it is displayed across Google’s products as well as the other applications that rely on Google’s information. Don’t have a Google My Business account [...]

A brand is the collection of experiences your customers and prospects have with your company. A strong brand communicates what you do and how you do it. If done well, it also establishes trust and credibility. So, what are some ways to build your small business by strengthening your brand? [...]