Media coverage can result in new customers for your business, open the door to partnership opportunities, give your employees a morale boost… and even get you more media coverage! Most small businesses can’t justify hiring a PR (public relations) agency.
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.
Nope, this is not an article about swag. Let’s get strategic — with five promotions and giveaways that drive brand awareness and make sales.
A brand is the collection of experiences your customers and prospects have with your company. A strong brand communicates what you do and how you do it. If done well, it also establishes trust and credibility.
You’re in business to serve. Whether you call them customers or clients, they are people on the other end who benefit from your product or service.
Everyone knows it's much less expensive to retain your current customers than it is to find and win new ones. So how can you keep your customers engaged with your business?
Still using a photo someone took of you on their phone, with your friends awkwardly cropped out of the scene? Whether it’s for a journalist, your website, a conference agenda, or your social media profiles, sometimes you just need a great-looking, professional headshot.
Sending out regular emails but running out of things to write? Here are five email topic ideas to jumpstart your creative juices.
A writer can produce lots of high-quality content for your business. But how do you find a great writer for your needs? Here are 5 tips.
Does it ever feel like you and your graphic designer are speaking completely different languages? Here are five terms designers commonly use and that you, as a small business owner, can employ to more effectively communicate with them.