Marketing Your Business on a Shoestring (aka “Piggy Bank Promotions”)
Money isn't the key to successful marketing. You don’t have to deplete your bank vault to fund your marketing; at most, you’ll need your piggy bank.
The 5 questions an arresting elevator pitch answers
An elevator pitch is an overview of your business you can use for networking purposes and any time you get asked, “What do you do?” Nail your elevator pitch and you’ll find yourself having more in-depth conversations about your business.
5 strategies to get more people to click your buttons
The words you use on buttons can have an outsized impact on the effectiveness of your website. Button language is an easy variable to test, so try a few different approaches and see what works best for you. Here are five strategies you can employ to create more clickable buttons.
5 essential marketing items for everyone on your team
It doesn’t matter what their title is — every single one of your employees is a marketer for your business. Here are the five things your team members need to market your business well.
5 fast security check-ins for your website
Today is the perfect day for a quick website security check-up! (Really, it is. We'll make it easy.) Simply ask yourself the following five questions.
6 business card mistakes to avoid
An uber-networker shares her biggest business-card pet peeves. Don't repeat these mistakes!
3 creative & hugely-successful marketing campaigns
We asked members of Jottful Community to share with us something they created that proved highly successful. Here are three case studies to inspire you!
5 ways to use quirky holidays in your marketing
Quirky holidays can be used to showcase your brand personality and drum up new business during seasonal lulls — without being overshadowed by your big-spending competitors.
5 things to look for in your small business’s first marketing hire
Has the time come to engage a little professional help for your marketing? Here are the top five things to look for in your first marketing hire.
5 last-minute Small Business Saturday marketing ideas
Small Business Saturday can be a great opportunity to market your business. Here are five last-minute marketing things you could do — before you throw the turkey in the oven and kick off your holiday weekend.