Dawn Verbrigghe

About Dawn Verbrigghe

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So far Dawn Verbrigghe has created 111 blog entries.

Do you know who all your competitors are?

While we’re not proponents of obsessing over competitors, it’s important to understand the options your prospective customers have in front of them.  Oftentimes, your would-be customer’s description of the competitive alternatives is not what you’d expect.    There’s a classic business-school framework developed by Michael Porter, called Porter’s Five Forces. [...]

2020-10-25T17:18:44-05:00October 26th, 2020|Uncategorized|
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