An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers. Here are five decisions your Ideal Customer Profile can help you make. [...]
This article comes to us courtesy of Fried Hustle, a creative agency with a focus on branding, brand consulting, and events — and a member of Jottful Community. Jottful Community is where small business owners can find the best local experts for their website and online marketing. [...]
We've heard many funny, crazy, and painful war stories from small business owners who have tried to build their own websites. Four members of Jottful Community relate their best "why friends don't let friends build their own website" stories. Enjoy these website mistakes and tales from the trenches! [...]
A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience. You can reflect your brand voice both in the topics you discuss and the words you [...]
Referrals are one of the best ways to get new customers. Your employees know your services better than anyone and have the potential to be a fantastic source of referral business. But sometimes making a referral just doesn’t occur to them. Here are five incentives you could offer to encourage [...]
Despite all the attention paid to social media, email remains a powerful way to engage your leads, prospects, and customers. Here are five ways you might use email marketing to help build your business. For specific tactics on how to use email marketing effectively, check out our blog post 5 [...]
Could a three-minute segment on local television help market your business? Most certainly! Whether it’s a one-on-one interview or a morning-show segment with reporters trying out your newest recipe, local TV can garner impressive exposure for your brand. Producers are always looking for new stories that will appeal to their [...]
When is the last time you researched something online, then purchased it in a store? Shoppers increasingly move fluidly between the sidewalk and the web. Indeed, by 2022, the internet is expected to influence 41% of in-store sales. Here are five ways you can improve your online presence to drive [...]
Most of us prefer to buy from local businesses and that is especially true when a local business supports the organizations that matter most to us. Here are five types of sponsorships that can earn you some name recognition and goodwill in your community. 1. Sponsor an Athletic Team From [...]
A webinar can be an ideal platform for you to establish credibility, gain trust, and demonstrate your expertise on topics your prospects and customers really care about. Here are five ways you can use webinars in your small business marketing: 1. Attract Leads A “lead magnet” is an incentive you [...]