Not every business needs to be on every platform. In fact, trying to do it all can spread you too thin. Here’s how to pick the right social media platform for your business. 1. Know your target market — and where to find them Different platforms attract different people. [...]
Branding can be a powerful tool, but if done poorly, it can confuse your customers or even turn them away. Here are five common branding mistakes small businesses make — and how you can avoid them. 1. Inconsistency across platforms If your logo, colors, or messaging look different on [...]
Branding sounds fancy and expensive, but it doesn’t have to be. A strong brand identity helps people remember you and trust you — and you can build one without hiring a big agency. Here’s how to do it on a budget. 1. Start with your “why” What made you [...]
Email marketing can be a game-changer — but it’s easy to trip up if you’re not careful. These five common mistakes could be hurting your open rates, click-throughs, and customer engagement. Let’s make sure your emails are working for you, not against you. 1. Sending too often (or not [...]
You don’t need a huge budget to get on the radar of people who already have your ideal audience. Influencers — even micro-influencers — can help spread the word and build trust faster. They already have an audience! Here’s how to start those relationships the right way. 1. Follow [...]
This is probably the most important thing we communicate to the small business owners we speak with at Jottful: trying to appeal to everyone often results in resonating with no one. Narrowing your focus can feel scary at first (you may think you’re leaving money on the table!), but it’s [...]
Marketing doesn’t have to mean spending thousands of dollars on slick campaigns or hiring a fancy agency. For local businesses, some of the most effective marketing tactics are also the most budget-friendly. Whether you’re just getting started or looking to grow on a lean budget, here are five tactics that [...]
How can you get your business noticed — without breaking the bank? Here are 5 tips.
We’ve analyzed hundreds of LinkedIn profiles and have summarized here five things the very best LinkedIn profiles share — and that you can emulate!
Can you feel the patriotic spirit? Here are four fun Fourth of July marketing ideas to get your business ready to celebrate!