Five creative ways to thank the important people in your business’s life this holiday season: your customers; partners; supporters; and community.
Most people think of Pinterest as a social network, but it’s actually an image-first search engine. Think Pinterest is just for recipes and vacation-planning? Think again! You can find content on Pinterest for almost any industry and on nearly any topic. With more than 300 million people using it each [...]
We interviewed Jottful Community member and New York-based photographer, William Lulow, for his tips on how small business owners can get quality photographs for their website and other marketing materials — without breaking the bank. Thanks, William, for sharing this advice with our audience of small [...]
An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers. Here are five decisions your Ideal Customer Profile can help you [...]
This article comes to us courtesy of Fried Hustle, a creative agency with a focus on branding, brand consulting, and events — and a member of Jottful Community. Jottful Community is where small business owners can find the best local experts for their website and online marketing. [...]
A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience. You can reflect your brand voice both in the topics you discuss and the words you [...]
We’ve analyzed hundreds of LinkedIn profiles and have summarized here five things the very best LinkedIn profiles share — and that you can emulate!
If you’re writing your own website text or you’re authoring blog posts to drive traffic to your website, you’ll want to incorporate keywords in order to optimize your text for search engines (SEO). "Keywords" are single words or phrases that people type into search engines, such as Google, to find [...]
You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners. Dawn Verbrigghe Founder [...]
Simply by publishing interesting and share-worthy content on Facebook, you can reach your target audience organically — without spending money on ads or resorting to incessant polling and gimmicky giveaways (although we do all love giveaways!). Check the Facebook Insights for your Business page to see how many people are [...]