Personalized marketing (also known as one-to-one marketing) has been shown to deliver better results. Here are five things small businesses can do.
How one business recovered its pandemic losses & doubled its sales by radically altering its marketing
When the pandemic hit, the design agency CM2 Media lost an alarming 80% of its retainer revenue overnight. The owner, Mark Chyz, knew the business had become complacent and needed a transformative approach to business development. Learn the tactics Mark employed to not only recover all that lost revenue, but to grow the agency to double its previous size.
Nikita Montgomery's "urban beauty oasis" opened a few short months before the Covid-19 pandemic forced business closures. But Niki deployed an Instagram marketing strategy that now drives 90% of the salon's revenues. In this episode, you'll learn how Niki built her online audience and drives appointment bookings.
Does it ever feel like you and your graphic designer are speaking completely different languages? Here are five terms designers commonly use and that you, as a small business owner, can employ to more effectively communicate with them.
It's often an afterthought, but networking may be the single most affordable way to market your business. It can also be very high impact if you know what to do.
Cynthia Hackler Flynn is the founder and managing partner of Hackler Flynn & Associates, a Southern California based employment defense law firm. In this episode, you'll learn the process Cynthia went through to get out of the networking game and build the sustainable growth engine that now delivers millions of dollars in annual billings.
Positive customer reviews can swing buyers to your side and also help you show up higher in search results. Here are five tips to get more reviews.
Manuel Valencia started his marketing agency when he became a stay-at-home dad. Manny needed the business to be something he could do in the 90 minutes each day that his youngest daughter went down for her afternoon nap. In this episode of Marketing Made Easy by Jottful, you'll learn how he grew the business to the point that his risk-averse wife joined him.
There are three ways to get a website. Which is best for your business? Find out in this 2-minute video.
Whether it’s an email subject, a blog post headline, or an article title, writing a pithy intro is essential to enticing your reader to move forward and dig in.