Dawn Verbrigghe

About Dawn Verbrigghe

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So far Dawn Verbrigghe has created 63 blog entries.

5 decisions your Ideal Customer Profile helps you make

An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers. Here are five decisions your Ideal Customer Profile can help you make. [...]

What is a brand voice? And why does your small business need one?

A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience. You can reflect your brand voice both in the topics you discuss and the words you [...]

5 Pitch Ideas to Get Local TV Exposure for Your Small Business

Could a three-minute segment on local television help market your business? Most certainly! Whether it’s a one-on-one interview or a morning-show segment with reporters trying out your newest recipe, local TV can garner impressive exposure for your brand. Producers are always looking for new stories that will appeal to their [...]

5 Local Sponsorships Your Community Will Appreciate

Most of us prefer to buy from local businesses and that is especially true when a local business supports the organizations that matter most to us. Here are five types of sponsorships that can earn you some name recognition and goodwill in your community. 1. Sponsor an Athletic Team From [...]