Dawn Verbrigghe

About Dawn Verbrigghe

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So far Dawn Verbrigghe has created 80 blog entries.

5 ways to get your business noticed on Pinterest

Most people think of Pinterest as a social network, but it’s actually an image-first search engine.  Think Pinterest is just for recipes and vacation-planning? Think again! You can find content on Pinterest for almost any industry and on nearly any topic. With more than 300 million people using it each [...]

5 decisions your Ideal Customer Profile helps you make

An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers. Here are five decisions your Ideal Customer Profile can help you [...]

What is a brand voice? And why does your small business need one?

A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience. You can reflect your brand voice both in the topics you discuss and the words you [...]

5 Non-Gimmicky Ways to Get More People to Engage with your Small Business on Facebook

Simply by publishing interesting and share-worthy content on Facebook, you can reach your target audience organically — without spending money on ads or resorting to incessant polling and gimmicky giveaways (although we do all love giveaways!). Check the Facebook Insights for your Business page to see how many people are [...]