5 creative thanks-giving marketing ideas for your small business
Five creative ways to thank the important people in your business’s life this holiday season: your customers; partners; supporters; and community.
5 ways to get your business noticed on Pinterest
Most people think of Pinterest as a social network, but it’s actually an image-first search engine. Think Pinterest is just for recipes and vacation-planning? Think again! You can find content on Pinterest for almost any industry and on nearly any topic. With more than 300 million people using it each [...]
How to get great photos on a small-business budget
We interviewed Jottful Community member and New York-based photographer, William Lulow, for his tips on how small business owners can get quality photographs for their website and other marketing materials — without breaking the bank. Thanks, William, for sharing this advice with our audience of small [...]
5 decisions your Ideal Customer Profile helps you make
An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers. Here are five decisions your Ideal Customer Profile can help you [...]
So, what’s the difference between marketing and branding?
This article comes to us courtesy of Fried Hustle, a creative agency with a focus on branding, brand consulting, and events — and a member of Jottful Community. Jottful Community is where small business owners can find the best local experts for their website and online marketing. [...]
What is a brand voice? And why does your small business need one?
A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience. You can reflect your brand voice both in the topics you discuss and the words you [...]
5 things the best LinkedIn profiles have in common
We’ve analyzed hundreds of LinkedIn profiles and have summarized here five things the very best LinkedIn profiles share — and that you can emulate!
5 free resources for the budding SEO professional in you
If you’re writing your own website text or you’re authoring blog posts to drive traffic to your website, you’ll want to incorporate keywords in order to optimize your text for search engines (SEO). "Keywords" are single words or phrases that people type into search engines, such as Google, to find [...]
5 essential small-business marketing books
You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners. Dawn Verbrigghe Founder [...]
5 Non-Gimmicky Ways to Get More People to Engage with your Small Business on Facebook
Simply by publishing interesting and share-worthy content on Facebook, you can reach your target audience organically — without spending money on ads or resorting to incessant polling and gimmicky giveaways (although we do all love giveaways!). Check the Facebook Insights for your Business page to see how many people are [...]