Branding for Small Businesses
This is where small business owners turn for practical articles on branding topics ranging from the role of branding for small businesses to how to apply a differentiated brand consistently across marketing channels.
Get started with these top posts:
What is a brand voice? And why does your small business need one?
5 tips for building your small business brand
5 things we did to create our business mascot
Branding can be a powerful tool, but if done poorly, it can confuse your customers or even turn them away. Here are five common branding mistakes small businesses make — and how you can avoid them. 1. Inconsistency across platforms If your logo, colors, or messaging look different on [...]
Branding sounds fancy and expensive, but it doesn’t have to be. A strong brand identity helps people remember you and trust you — and you can build one without hiring a big agency. Here’s how to do it on a budget. 1. Start with your “why” What made you [...]
This is probably the most important thing we communicate to the small business owners we speak with at Jottful: trying to appeal to everyone often results in resonating with no one. Narrowing your focus can feel scary at first (you may think you’re leaving money on the table!), but it’s [...]
Checklist to make sure your brand is showing up everywhere. Because using your brand frequently and consistently is key to making it memorable.
A brand style guide is a nifty little document that makes it much easier to be consistent — by putting all your brand elements in one place. This is what you need.
We’d like to introduce you to Scout, our new mascot here at Jottful! Believe it or not, this mascot has been a year in the making. We thought we’d share five key steps in the process we went through because these steps can be applied to any branding project.
When your brand is differentiated, you can better attract the right new customers for your business. How can you put your brand in a category of its own? Here are six ways you might differentiate your business.
A brand is the collection of experiences your customers and prospects have with your company. A strong brand communicates what you do and how you do it. If done well, it also establishes trust and credibility.
A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience.
An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers.