Branding for Small Businesses

This is where small business owners turn for practical articles on branding topics ranging from the role of branding for small businesses to how to apply a differentiated brand consistently across marketing channels.

Get started with these top posts:

What is a brand voice? And why does your small business need one?
5 tips for building your small business brand
5 things we did to create our business mascot

5 decisions your Ideal Customer Profile helps you make

An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers. Here are five decisions your Ideal Customer Profile can help you make. [...]

What is a brand voice? And why does your small business need one?

A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience. You can reflect your brand voice both in the topics you discuss and the words you [...]

5 ways to create a consistent brand on social media

People trust brands they recognize and that have established themselves as reliable and dependable. Being consistent about your brand promise and visuals with every customer interaction — from your phone greeting and interior design to your website and print advertising — establishes your business as trustworthy. Nowhere is brand consistency [...]