Branding for Small Businesses
This is where small business owners turn for practical articles on branding topics ranging from the role of branding for small businesses to how to apply a differentiated brand consistently across marketing channels.
Get started with these top posts:
What is a brand voice? And why does your small business need one?
5 tips for building your small business brand
5 things we did to create our business mascot
A brand style guide is a nifty little document that makes it much easier to be consistent — by putting all your brand elements in one place. This is what you need.
Brand consistency is especially important on social media, where you’re posting fresh content all the time. These are our five top tips & tools.
Checklist to make sure your brand is showing up everywhere. Because using your brand frequently and consistently is key to making it memorable.
It doesn’t matter what their title is — every single one of your employees is a marketer for your business. Here are the five things your team members need to market your business well.
When your brand is differentiated, you can better attract the right new customers for your business. How can you put your brand in a category of its own? Here are six ways you might differentiate your business.
Sometimes marketing can feel like a crapshoot. Improve your odds measurably by avoiding these marketing blunders.
A brand is the collection of experiences your customers and prospects have with your company. A strong brand communicates what you do and how you do it. If done well, it also establishes trust and credibility.
Win-win strategy: learn how you can grow your small business by supporting a nonprofit in your community.
We interviewed New York-based photographer, William Lulow, for tips on how small businesses can get quality photographs for their website.
LinkedIn, like all social networks, was created to build community. Sometimes, that’s easier said than done. These tips will save time and frustration and will hopefully enrich your LinkedIn experience.