Making sure your brand is used frequently and consistently is key to making it memorable. And every touchpoint with your would-be customers is an opportunity to build your brand.
Here are six places where you can make your brand show up today.
1. Signage and decor
Whether it’s your colors, logo, or straight-up wacky style, make sure your workplace reflects your business’s brand personality.
2. Email signatures
You and everyone on your team should incorporate your brand into your email signatures. Add your logo, use your typefaces, splash out with some color — or even go crazy and try an animated GIF.
For more inspiration, read our blog post, 5 tips for an effective email signature.
3. Work attire
Everyone on your team makes a brand impression. If your business has a dress code, make sure it reflects your brand style and includes elements such as the logo and color scheme.
If you don’t have a dress code, consider getting your team some company swag!
All your everyday update channels — from your blog and social media accounts to your video and podcast channels — should consistently represent your brand. Every post, every channel.
5. Marketing materials
Finally, it probably goes without saying that your brand should be reflected on all your marketing and advertising materials — both online and offline. But, hey, why not do a quick double-check to make sure it is?