The small business resource for practical articles on social media topics, including smart strategies and cost-effective tactics.

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5 social media contests for marketing your small business
5 ways to create a consistent brand on social media
5 ways to use YouTube to market your small business

5 ways to get your business noticed on Pinterest

Most people think of Pinterest as a social network, but it’s actually an image-first search engine.  Think Pinterest is just for recipes and vacation-planning? Think again! You can find content on Pinterest for almost any industry and on nearly any topic. With more than 300 million people using it each [...]

5 tips for using photography in your online marketing

From composing a scene to preparing your photos to be published, here are five tips for leveling up your social media and website images from Jottful Community photographers. 1. Stand out in a way that suits your brand "Find a way to visually stand out from the crowd that is [...]

5 things the best LinkedIn profiles have in common

With 630 million professionals using LinkedIn to generate business, strike partnerships, and find jobs or talent, it’s essential that your profile be appealing to relevant viewers. We’ve analyzed hundreds of LinkedIn profiles and have summarized here five things the very best LinkedIn profiles share — and that you can [...]

5 Non-Gimmicky Ways to Get More People to Engage with your Small Business on Facebook

Simply by publishing interesting and share-worthy content on Facebook, you can reach your target audience organically — without spending money on ads or resorting to incessant polling and gimmicky giveaways (although we do all love giveaways!). Check the Facebook Insights for your Business page to see how many people are [...]

5 social media contests for marketing your small business

Running a social media contest can be a quick and lost-cost way to engage your followers, spread the word about your business beyond those followers, and capture contact information you can use to start a conversation with prospective new customers. Choose a prize, clarify how you’ll be determining the winner, [...]

5 Facebook Marketing Strategies

While your prospective customers can surely be found on Facebook, reaching them is now more costly. Following the much-publicized election meddling, Facebook has changed the way it promotes content in its news feed, now prioritizing posts from friends and family. As a result, many small businesses have discovered their posts [...]

5 Opportunities to Engage Your Customers

Everyone knows it's much less expensive to retain your current customers than it is to find and win new ones. So how can you keep your customers engaged with your business? Here are five opportunities to touch base with your customers. 1. Tell Them What’s New Launching a new product [...]

5 ways to create a consistent brand on social media

People trust brands they recognize and that have established themselves as reliable and dependable. Being consistent about your brand promise and visuals with every customer interaction — from your phone greeting and interior design to your website and print advertising — establishes your business as trustworthy. Nowhere is brand consistency [...]