Landing an interview on your local tv or radio station can give your business an instant sales jolt. It’s especially valuable if you’re working to generate some brand awareness. Here are five strategies you can employ to improve your odds of garnering some local media exposure.
As the days get warmer and longer, we’re all spending more time outside. This opens up new opportunities for you to make people aware of your brand. Here are five ways you can get your business noticed around town.
Could a three-minute segment on local television help market your business? Most certainly! Whether it’s a one-on-one interview or a morning-show segment with reporters trying out your newest recipe, local TV can garner impressive exposure for your brand.
Most of us prefer to buy from local businesses and that is especially true when a local business supports the organizations that matter most to us.
Media coverage can result in new customers for your business, open the door to partnership opportunities, give your employees a morale boost… and even get you more media coverage! Most small businesses can’t justify hiring a PR (public relations) agency.
You can use your expertise to educate prospects and customers and better market your business. Oftentimes the only thing standing in the way of recognition of your expert status is visibility in the marketplace.
At Jottful, one of our favorite ways to meet prospective customers is through public speaking. In particular, we love, love, love delivering educational talks about small business marketing (but this probably does not surprise you!).