We invited author & speaker Sheryl Green to talk about how your business can differentiate itself, while supporting a cause you believe in.

Let’s face it, it can be difficult to stand out in a sea of similar businesses. We were inspired by some of the stories Sheryl told.

Not only did communities benefit, but the association with giving was impactful for the businesses’ own growth.

For example, she talked about a mortgage broker who would win deals even when up against big firms like Chase, simply by mentioning that with each loan closed, he donated ten pairs of shoes to children in need.

cause marketing donation of kids shoes

We asked Sheryl about:

  • The benefits of incorporating giving into your business
  • How to select the perfect nonprofit partner
  • The different types of campaigns you can implement
  • How to evaluate the success of your collaboration

May you be as inspired by this video as we were!