There’s nothing like a happy customer telling their friends about your business. A referral program turns that natural goodwill into a steady stream of new leads. Here are five ideas to try. 1. Offer discounts for referrals Give both the referrer and the new customer a discount — it’s [...]
An elevator pitch is an overview of your business you can use for networking purposes and any time you get asked, “What do you do?” Nail your elevator pitch and you’ll find yourself having more in-depth conversations about your business.
Networking is critical for small business owners. Here are 5 ways to make your networking more effective... and fun!
If you and another (non-competitive) business share a market, partnering up could be a smart way for you to provide greater benefit to your customers while growing your businesses at the same time.
It's often an afterthought, but networking may be the single most affordable way to market your business. It can also be very high impact if you know what to do.
Referrals are one of the best ways to get new customers. Your employees know your services better than anyone and have the potential to be a fantastic source of referral business. But sometimes making a referral just doesn’t occur to them.
Referrals require little-to-no marketing budget and often produce the most highly-qualified leads. This is what you can do to increase the number of referrals you receive.
An uber-networker shares her biggest business-card pet peeves. Don't repeat these mistakes!
Scouring through ads for jobs online can take hours with no luck. And yet how do you build up that client base? Here are networking tips for business success.