It’s often an afterthought, but networking may be the single most affordable way to market your business. It can also be very high impact if you know what to do.
At Jottful, we’ve relied on networking a lot. When we were first getting started, nearly all our customers came from local networking groups. Participating in those groups helped us get immediate feedback on our product and how we were messaging it. Those experiences also helped us to better define our target market.
As we’ve grown, we’ve relied less and less on networking but we haven’t eliminated it altogether.
Here are five tips to help you make the most of business networking.
1. Listen more than you talk
(And, yes, that’s a picture of our team doing a little light networking.)
2. Prepare your elevator pitch
Bonus: Be prepared with three ways people can help you. If you’re building authentic relationships, people may ask you how they can help. Have three ways and share the most appropriate one for each conversation.
3. Find a way to give
4. Have an online presence
💡 WEBSITE INSIGHT: One of the first things people do after they meet you is look you up online. This is true even if they are referred to you by one of your existing customers (for example: at law firms, 52% of prospective referral clients are lost before they even speak with anyone at the firm).
As a small business owner, you simply must have a professional and user-friendly website. If your website does not pass muster (or you don’t have one yet) now is the time to get it done. There are three ways to get a website: hire an agency/designer; do it yourself; or do it together (which is what we do at Jottful). Discover the best approach for your business to get a website >
5. Follow up
One big way to set yourself apart is to be amazing at follow-up. If you say you will help your new contact – do so. If you say you’ll connect with them afterwards – connect immediately. Be professional with your follow-up, but also add a personal touch (remember: you were listening closely, so you learned a lot).
Hopefully, you gave out your business cards, which is great not only for connecting, but for marketing. (Pssst… see fun business card design ideas here.) Hopefully you also collected their business card. One great strategy is to always be the first one to follow-up. Send a follow-up email that night, or set a time to call the next day.