While your prospective customers can surely be found on Facebook, reaching them is now more costly.
Facebook is an incredibly powerful tool to connect with your customers, but it’s not always easy to reach them because the news feed algorithm prioritizes friends and family connections over business connections. The solution, of course, is to use Facebook’s advertising platform to promote more of your content.
Here are five ways you can use your Facebook profile, complemented by paid ads, to build awareness of your brand, drive engagement, and deliver leads.
1. Share timely news
Pick your battles when it comes to sharing timely news and keep it relevant.
2. Promote an offer
3. Go live
💡 WEBSITE INSIGHT: Use recordings of these live streams on your website in blog posts or to keep content fresh. Don’t forget to announce the next live-stream on your website, too!
4. Ask questions
Create fun Polls or ask a question in your posts.