Odds are, you’re making a good number of purchase decisions based, in part, on online reviews. A whopping 79% of us say we trust them as much as personal recommendations from friends and family — and we read an average of ten (!) reviews before trusting a business.
So, what can you do to get more positive reviews for your business? Here are some tips.
1. Ask your customers… at the right moment
2. Set up profiles on multiple review websites
💡 WEBSITE INSIGHT: When you get great reviews on these websites, go ahead and re-post them on your own website. You can see an example of this, above. This is a review that a Jottful customer posted on Alignable. Taking a screenshot of the entire review (instead of just copying and pasting the text onto our website) makes it more credible. By highlighting a portion of it with a yellow box, we’re drawing attention to what we feel is the most important bit.
3. Establish a strong Google My Business presence
Don’t know what Google My Business is? Or haven’t updated your profile there lately? It’s time to revisit this critical piece of your online marketing! In fact, an average local business’s Google My Business listing is viewed 1,260 times each month!
In our interview with Manuel Valencia, business owner at CONNECTIVE Agency, he shared that his 67 five-star reviews on Google My Business have been central to his business’s growth. The reviews not only encourage prospective customers to contact him — they also help buyers become aware of his business.
Positive Google reviews can help you show up higher in search results, including on Google Maps, which prioritizes local businesses with positive recommendations.
Learn more in our article and video, 5 tips to maximize your Google My Business listing.
💡 WEBSITE INSIGHT: You can also promote your strong reviews on your own website. At Jottful we’re proud of our five-star rating on Google My Business — so proud that we created a badge for our website to draw attention to it. You can see that badge above.
4. Request reviews on your social media profiles
If you’re an independent professional, such as a lawyer or management consultant, request recommendations on your personal LinkedIn profile.
5. Drop hints
6. Incentivize reviews
Share a discount code, send a promo item, offer a gift card. Just be sure to offer the incentive regardless of whether the review was positive or not.
BONUS: Keep your website live & up-to-date
Your website is the first place prospective customers go after receiving a recommendation. That’s true whether they heard about you from a friend or family member — or they read your business reviews. Don’t miss these qualified, knowledgable leads just because your website isn’t ready for primetime!
💡 WEBSITE INSIGHT: There are three ways to get a website for your business: do-it-yourself, do-it-together, or hiring an agency/designer. Learn the benefits and drawbacks of each — and discover the best solution for your business — in this 2-minute video: The Three Ways to Get a Website >