Karina Laufenberg

About Karina Laufenberg

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So far Karina Laufenberg has created 15 blog entries.

How to start getting inbound leads & repeatably generate new business

Last year, Ellen Jantsch's growth marketing agency literally went from 0 to 60 (inbound leads per month, that is). Like most new businesses, Tuff initially struggled to gain traction. Then she started treating Tuff like a client, applying the agency's own growth methodology. Learn how Ellen's team prioritized and tested marketing approaches before discovering the engine that now powers Tuff's growth.

2021-08-27T16:54:23-05:00August 27th, 2021|🎧 PODCAST: Marketing Made Easy|

How one broke entrepreneur turned a $1K investment into $91K in sales

Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales. In this episode, Jennifer will pull the curtain back and share her secrets for pitching journalists, crowd-funding promotion strategies, and how to know when it's time to hire outside marketing help.

2021-08-20T08:10:27-05:00August 19th, 2021|🎧 PODCAST: Marketing Made Easy|

What to do when you need to boost your marketing (quickly!)

Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market meant she needed to rethink everything. Learn how Cheryl began experimenting with marketing and the three changes she made to her social-media posts that caused her engagement to soar.

2021-08-18T09:19:07-05:00August 12th, 2021|🎧 PODCAST: Marketing Made Easy|

Celebrity entrepreneur reveals how publicity & social media can catapult your business

With more than 350,000 social media followers and a memorable stint on Bravo TV, celebrity stylist and motherhood/fashion/lifestyle expert Ali Levine certainly knows the value of publicity. Ali shares how she got started building her audience and how it propels the growth of her business. Learn how you can use public relations and collaboration to grow your own audience of prospective customers.

2022-01-14T10:18:37-05:00August 5th, 2021|🎧 PODCAST: Marketing Made Easy|

“LinkedIn’s cutest accountant” shares how he uses marketing to build a more profitable business

Michael Eckstein is a one-man show, delivering “artisanal, grass-fed accounting and business advice.” Learn how Michael uses marketing (and his copywriting superpower) to build a more profitable business, not just a bigger one. He’ll reveal the system that drives his success and the missteps he made along the way — including how he gave up on LinkedIn twice before finally seeing traction.

2021-08-01T10:20:01-05:00July 29th, 2021|🎧 PODCAST: Marketing Made Easy|
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