Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales.
Her company continued on to sell $400K in its first year — during the COVID pandemic!
In this episode, Jennifer will pull the curtain back and share how she has used marketing to achieve such rapid success. Learn her secrets for pitching journalists, crowd-funding promotion strategies, and how to know when it’s time to hire outside marketing help.
Marketing tactics discussed in this episode include:
- Google Ads & retargeting
- Social media (Instagram)
- When to hire outside marketing help