From blogs to social media to events, business owners are creating more content than ever. But we often don't have the budget to hire a designer for every task — and we're not sure if we can make professional-looking designs ourselves. In this episode, graphic designer Catrina Gardner will reveal all her favorite easy-to-use (and free!) tools for creating designer-quality content.
Boldness, Fred says, is not something that's innate to the lucky few. Boldness can be taught. In this episode, Fred will share specific insights into how we, as business owners, can develop our own boldness and confidence.
The way we make purchase decisions informs the way we sell to others. And the way we sell to others is our "sales personality." Learn the four types of sales personalities — and how to use yours to your advantage.
Matt Ward, author of "The High Five Effect," doesn't work past 1 pm. Nor does he work on Fridays. And he'll take four cruises this year. He's created the lifestyle of his dreams — without doing any of the tedious work often associated with marketing. Learn how he moved his business past the insecurity stage by building recurring revenue and cultivating referrals.
Just because your business is new or small doesn't mean you can't compete with the big guys. In this episode, Salesflare founder and CEO, Jeroen Corthout, shares how he entered a crowded industry (CRM) — and managed to build a business with thousands of customers. Learn the marketing tactics he tried and reveal what worked... and what didn't.
Deirdre Tshien has built multiple successful businesses, across two continents, by cracking the code on social media. She's been through all the social-media platform changes (ALL. OF. THEM.) and, more importantly, figured out how to rise above these changes to find new customers and clients. Learn: how social-media platforms evolve and what we need to successfully market our businesses on them.
Hernan Sias, co-host of the Business Bros Podcast, describes podcasting as the new "let's get coffee." In this episode, Hernan shares how podcasting can benefit businesses of any size — regardless of whether you sell to consumers or other businesses. Hernan demystifies the entire process: from booking guests strategically and recording a quality show to promoting your content and using it to supercharge your business.
Armed with a microphone and an experimenter's mindset, Nick Loper has grown his Side Hustle Nation community to 75,000 email subscribers and an active 46,000-member Facebook group. Learn how he employed all kinds of content marketing tactics, over many years, and the inflection points he discovered along the way.
If you're providing a unique service and your brand is largely unknown, how do you make prospective customers aware of your business? In this episode, Nathan Labenz, founder and CEO of Waymark, reveals the process he went through to get discovered. Learn how he tried advertising (and he'll share his list of "seven things to do before you spend money on ads") and ultimately got real traction through partnerships.