Marketing strategy – Page 2

The 5 deadly sins of small business marketing

Sometimes marketing can feel like a crapshoot. Improve your odds measurably by avoiding these marketing blunders.

Dawn Verbrigghe2022-05-19T10:21:25-05:00May 23rd, 2022|Branding, Marketing strategy, Small business marketing tips, Social media, Websites|

5 free ways to get competitor insight

We know you’re focused on “running your own race” (keep it up!) but it’s important to check in on what your competitors are doing every now and again.

Dawn Verbrigghe2022-05-13T09:18:40-05:00May 9th, 2022|Marketing strategy, Small business marketing tips|

5 essential small-business marketing books

You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners.

Dawn Verbrigghe2022-04-26T09:42:13-05:00April 26th, 2022|Marketing strategy, Small business marketing tips|

5 marketing benchmarks you should know

“I can see our marketing results are getting better, but are they good?" It can be challenging to find resources for comparing your business's results.

Dawn Verbrigghe2022-03-18T16:00:28-05:00March 21st, 2022|Marketing strategy, Small business marketing tips|

5 must-haves in your ideal customer profile

If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.

Dawn Verbrigghe2022-02-04T13:24:14-05:00February 7th, 2022|Marketing strategy, Small business marketing tips|

5 perks to negotiate into your next event contract

Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.

Dawn Verbrigghe2021-10-03T14:40:27-05:00October 3rd, 2021|Marketing strategy, Small business marketing tips|

Your business needs an audience

While you use social media to get your message out, you also want to be building up an audience that you own — not just rent. Learn why & how to do that.

Dawn Verbrigghe2021-04-14T08:59:10-05:00April 5th, 2021|Content marketing, Marketing strategy, Social media|

The 4 types of emails you should be sending

Your email list is valuable. We’ve learned there are four categories of email you should be sending. Are you taking full advantage of this channel?

Dawn Verbrigghe2021-04-05T12:13:54-05:00March 15th, 2021|Content marketing, Marketing strategy|

Misadventures in video marketing

Thinking about using more video in your marketing? We’ve been experimenting with video in our marketing for a few months now. Learn from these mistakes we made!

Dawn Verbrigghe2021-03-10T10:14:32-05:00March 10th, 2021|Content marketing, Marketing strategy, Small business marketing tips|

Tips for getting new customers through partnerships

Sales, marketing & business development partnerships (to get new customers) can be tricky. Read these tips before you enter into a new partnership.

Dawn Verbrigghe2021-02-22T13:02:03-05:00February 22nd, 2021|Marketing strategy, Small business marketing tips|