Sometimes marketing can feel like a crapshoot. Improve your odds measurably by avoiding these marketing blunders.
We know you’re focused on “running your own race” (keep it up!) but it’s important to check in on what your competitors are doing every now and again.
You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners.
“I can see our marketing results are getting better, but are they good?" It can be challenging to find resources for comparing your business's results.
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.
While you use social media to get your message out, you also want to be building up an audience that you own — not just rent. Learn why & how to do that.
Your email list is valuable. We’ve learned there are four categories of email you should be sending. Are you taking full advantage of this channel?
Thinking about using more video in your marketing? We’ve been experimenting with video in our marketing for a few months now. Learn from these mistakes we made!
Sales, marketing & business development partnerships (to get new customers) can be tricky. Read these tips before you enter into a new partnership.