5 marketing opportunities to inspire you
What can you do to pivot or adapt your business? Here are five questions to ask yourself — and a bunch of examples to inspire you.
What can you do to pivot or adapt your business? Here are five questions to ask yourself — and a bunch of examples to inspire you.
You can see from analytics reports that your monthly website traffic could use a boost. Here are 5 things you could do to supersize your traffic.
It might surprise you to learn who your would-be customers think are your competitors. Here's a way to find out.
When your brand is differentiated, you can better attract the right new customers for your business. How can you put your brand in a category of its own? Here are six ways you might differentiate your business.
Video is especially good at capturing attention, inspiring engagement, building relationships, and getting people to take action. Here are five reasons you should start ramping up your video marketing.
Sometimes marketing can feel like a crapshoot. Improve your odds measurably by avoiding these marketing blunders.
You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners.
“I can see our marketing results are getting better, but are they good?" It can be challenging to find resources for comparing your business's results.
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.
While you use social media to get your message out, you also want to be building up an audience that you own — not just rent. Learn why & how to do that.