Tips for getting new customers through partnerships
Sales, marketing & business development partnerships (to get new customers) can be tricky. Read these tips before you enter into a new partnership.
Sales, marketing & business development partnerships (to get new customers) can be tricky. Read these tips before you enter into a new partnership.
It's not enough for would-be customers to be aware that your business exists. They need to LIKE it, too. So how do you get them to do that? Here are five tips to make your business likeable.
The word "free" gets people to check out what you have to offer. What could you give prospective buyers, at no charge, that they’d find valuable? Here are seven ideas to inspire your brainstorming.
How much should you spend on marketing? Our three-category framework will change the way you think about marketing budgets.
Win-win strategy: learn how you can grow your small business by supporting a nonprofit in your community.
How can you influence buyers who are aware of what you have to offer and are actively evaluating both your solution and alternatives.
To gain a buyer's trust, you need to express empathy and demonstrate authority. Here's how you can accomplish that on your website.
Re-evaluating your prices? Maximize your profit and avoid unintended consequences by asking yourself these five questions first.
When it comes to selling online, there are so many options that it can be hard to know where to start. Get answers for your small business here.
An elevator pitch is an overview of your business you can use for networking purposes and any time you get asked, “What do you do?” Nail your elevator pitch and you’ll find yourself having more in-depth conversations about your business.