At Jottful, one of our favorite ways to meet prospective customers is through public speaking. In particular, we love, love, love delivering educational talks about small business marketing (but this probably does not surprise you!).
We all know marketing is essential for creating customers, but it also has a role to play in keeping those customers. Providing a valuable service well and consistently is essential to keeping customers happy, but small businesses that surprise them with these fun and inexpensive customer appreciation ideas will positively delight, especially during this holiday season!
One of the best ways to drive traffic to your website or place of work is to write great content. But don’t treat this content as hidden advertising; use it an opportunity to build trust with your audience.