Affordable Marketing Tips
Sharing strategies & ideas to help your business succeed.
5 ways to get more customer reviews
Customer reviews are like word-of-mouth gold. They build trust, boost your reputation, and even help with search engine optimization (SEO). But sometimes, getting customers to leave a review can feel like pulling teeth. Here’s how to make it easier. 1. Ask at the right time Timing is everything. Ask [...]
5 elements of the perfect cold outreach email
Reaching out to someone you’ve never met can feel awkward — but a great cold email can open doors for sales, partnerships, or press coverage. Here’s what to include to boost your chances of a reply. 1. A clear subject line Skip the clickbait. Be honest and specific about [...]
5 reasons why “everything for everyone” doesn’t work for small businesses
It’s tempting to offer every service under the sun or try to please every customer. But in reality, doing less can actually help you grow more. Here’s why trying to serve everyone can hold your business back. 1. Your brand becomes confusing When people can’t tell what you’re best [...]
5 steps to build an email list from scratch
Email marketing is still one of the best ways to connect with your audience — but how do you build a list when you’re just starting out? Here are five simple steps. 1. Offer something valuable People won’t give up their email address for nothing. Offer a helpful freebie: [...]
5 steps to pick the right social media platform to market your small business
Not every business needs to be on every platform. In fact, trying to do it all can spread you too thin. Here’s how to pick the right social media platform for your business. 1. Know your target market — and where to find them Different platforms attract different people. [...]
5 branding mistakes small businesses should avoid
Branding can be a powerful tool, but if done poorly, it can confuse your customers or even turn them away. Here are five common branding mistakes small businesses make — and how you can avoid them. 1. Inconsistency across platforms If your logo, colors, or messaging look different on [...]