Affordable Marketing Tips
Sharing strategies & ideas to help your business succeed.
5 ways to build a brand identity on a budget
Branding sounds fancy and expensive, but it doesn’t have to be. A strong brand identity helps people remember you and trust you — and you can build one without hiring a big agency. Here’s how to do it on a budget. 1. Start with your “why” What made you [...]
5 email marketing mistakes to avoid
Email marketing can be a game-changer — but it’s easy to trip up if you’re not careful. These five common mistakes could be hurting your open rates, click-throughs, and customer engagement. Let’s make sure your emails are working for you, not against you. 1. Sending too often (or not [...]
5 ways to connect with industry influencers
You don’t need a huge budget to get on the radar of people who already have your ideal audience. Influencers — even micro-influencers — can help spread the word and build trust faster. They already have an audience! Here’s how to start those relationships the right way. 1. Follow [...]
5 reasons why your business should “niche down” and define an ideal customer
This is probably the most important thing we communicate to the small business owners we speak with at Jottful: trying to appeal to everyone often results in resonating with no one. Narrowing your focus can feel scary at first (you may think you’re leaving money on the table!), but it’s [...]
5 affordable marketing tactics for local businesses
Marketing doesn’t have to mean spending thousands of dollars on slick campaigns or hiring a fancy agency. For local businesses, some of the most effective marketing tactics are also the most budget-friendly. Whether you’re just getting started or looking to grow on a lean budget, here are five tactics that [...]
5 inexpensive ways to get your business noticed
How can you get your business noticed — without breaking the bank? Here are 5 tips.