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An original video series and podcast for small business owners, entrepreneurs, and freelancers.

How to start getting inbound leads & repeatably generate new business

Last year, Ellen Jantsch's growth marketing agency literally went from 0 to 60 (inbound leads per month, that is). Like most new businesses, Tuff initially struggled to gain traction. Then she started treating Tuff like a client, applying the agency's own growth methodology. Learn how Ellen's team prioritized and tested marketing approaches before discovering the engine that now powers Tuff's growth.

August 27th, 2021|Categories: 🎧 PODCAST: Marketing Made Easy|

How one broke entrepreneur turned a $1K investment into $91K in sales

Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales. In this episode, Jennifer will pull the curtain back and share her secrets for pitching journalists, crowd-funding promotion strategies, and how to know when it's time to hire outside marketing help.

August 19th, 2021|Categories: 🎧 PODCAST: Marketing Made Easy|

What to do when you need to boost your marketing (quickly!)

Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market meant she needed to rethink everything. Learn how Cheryl began experimenting with marketing and the three changes she made to her social-media posts that caused her engagement to soar.

August 12th, 2021|Categories: 🎧 PODCAST: Marketing Made Easy|
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