Want to know how your customers really feel? The right tools can give you the insights you need to improve your service, build loyalty, and grow. Here are five simple tools to start measuring customer satisfaction today.
1. Read online reviews
Track your review scores and read what customers are saying. It’s public feedback — and a goldmine for understanding how you’re doing. We recommend checking what people are saying about your competitors, too, as it can give you insight into how to position your own business.
2. Listen on social media
Monitor what people are saying about your business online — even when they don’t tag you.
3. Send survey
You can always send a quick customer-satisfaction survey after a sale or after a project has ended. If you have a lot of customers, you might use Net Promoter Score (NPS), which asks: “How likely are you to recommend us to a friend?” NPS is standardized so you can track your score over time and benchmark your performance against similar businesses.
💡 WEBSITE INSIGHT: Don’t forget to add great reviews to your website, so you can let prospects know where your customers say you excel. Don’t have a website yet? Book a call today to see if Jottful’s a good fit for your business.
