The sun is out, the weather is warm! Shake up your marketing with these summer-energy-powered campaigns.
1. Gift seasonal swag
Whether it’s a beach-themed towel or a branded cooler bag, a gift your prospects and customers can use all summer long can be a smart investment.
One of the best gifts I ever received from a vendor was a logoed picnic backpack, complete with plates, silverware, corkscrew, and a checkered tablecloth. I’ve been using that picnic backpack for nearly two decades now — and I still remember the name of the company that gave it to me.
2. Offer a limited-time product
Could you create a product or service with a summertime theme? Seasonal cocktail, free car wash with purchase — get creative!
3. Produce content outdoors
Now is the perfect time to film marketing videos outdoors. You could:
- Go through your blog posts and choose some that are worthy of a video complement
- Make content that is specifically about outdoor activities, from gardening to kayaking
- Record customer testimonials outside
4. Move your business outside
Get out, get out, wherever you are! Use outdoor space to your advantage:
- Set up a table or a rack on the sidewalk to display your wares
- Meet prospective clients outdoors, while maintaining a safe distance
- Take your customer video calls from your patio and showcase your sunny attitude
5. Participate in community events
- Contribute an activity to your neighborhood summer festival — even if it’s virtual (in fact, the photo above is taken from a video of Jottful doing exactly this)
- Provide the MVP trophies for a little league team
- Sponsor an outdoor musical performance