There’s nothing like a happy customer telling their friends about your business. A referral program turns that natural goodwill into a steady stream of new leads. Here are five ideas to try.
1. Offer discounts for referrals
Give both the referrer and the new customer a discount — it’s a win-win! For example, “Refer a friend and you both get 10% off your next order.”
2. Use a points system.
Let customers earn points for each referral, which they can redeem for rewards like free products, services, or swag. People love collecting points!
3. Give a gift instead of a discount.
Sometimes a small gift (like a free item or bonus upgrade) feels more special than a percentage off. Try different incentives to see what resonates with your audience.
4. Run a referral contest.
Gamify your referral program. “Whoever refers the most friends this month wins a $100 gift card!” This builds urgency and encourages sharing.
5. Make it easy to share.
Give customers a prewritten message or shareable link they can text, email, or post on social media. Remove the guesswork and they’re more likely to spread the word.
💡 WEBSITE INSIGHT: Add a “Refer a Friend” form on your website so visitors can see the program and join in — even after their first visit. If you’re a Jottful customer, we can add this for you. Just contact our Support team.
