Email marketing can be a game-changer — but it’s easy to trip up if you’re not careful. These five common mistakes could be hurting your open rates, click-throughs, and customer engagement.
Let’s make sure your emails are working for you, not against you.
1. Sending too often (or not often enough)
Email your list too frequently and you risk annoying people. Wait too long, and they forget who you are. Aim for a consistent rhythm — whether that’s weekly, biweekly, or monthly — so they expect to hear from you.
2. Making it all about you
People care about what you can do for them. Instead of always talking about your business, share tips, solve problems, and offer something of value. Keep it helpful, not salesy.
3. Ignoring mobile users
Most emails are opened on phones these days. If your email is hard to read on a small screen, people will click away fast. Use short paragraphs, big buttons, and a mobile-friendly website design.
4. Forgetting a call to action (CTA)
What do you want your reader to do? Visit your site? Book a call? Download something? Make sure there’s a clear, clickable CTA in every email.
💡 WEBSITE INSIGHT: Don’t let a good email go to waste! Your CTA should send readers to a page on your website (or a blog post!) that matches the message — clear, concise, and focused. If you’re a Jottful customer and you want to add a blog or a new page, contact Support and we’ll get it started for you!
5. Not segmenting your list
One-size-fits-all emails rarely perform well. If possible, segment your list based on interests, location, or past purchases so you can send more targeted, relevant content.
