Knowing your ideal customer is like having a compass for your business — it helps guide everything from marketing to service design. Here’s how to figure out who you really want to serve.
1. Look at your best customers
Who loves your business the most? Who’s easy to work with and brings in great results? Start by identifying what these people have in common.
2. Get specific with demographics
Think age, gender, industry, location, income, company size — whatever makes sense for your market. The more detail you add, the clearer your picture becomes.
3. Understand their challenges
What problems are they facing? What keeps them up at night? Position your business as the solution to those exact issues.
4. Figure out where they spend time
Are they scrolling Instagram or reading trade magazines? Knowing this helps you market in the right places with the right message.
5. Write a customer profile
Pull it all together into a simple “ideal customer” description. Use it to guide your marketing, messaging, and even your services.
💡 WEBSITE INSIGHT: Re-read your homepage text to make sure it speaks directly to your ideal customer — in their language, with their needs front and center. If it doesn’t, revise it today. (BTW: Jottful makes it super easy to edit your website text anytime you like. If you’re not yet a Jottful customer, book a call today to see if Jottful’s a good fit for your business.)
