You don’t always have to start from scratch! Repurposing content saves time and gets more mileage out of the work you’ve already done.
Here’s how to reuse and refresh your content across platforms.
1. Turn blog posts into social media snippets
Pull out key quotes, stats, or tips and turn them into graphics or short captions for Instagram, Facebook, or LinkedIn.
2. Combine blog posts into an eBook or guide
Got a few posts on similar topics? Bundle them into a downloadable PDF that your website visitors can access in exchange for an email address.
3. Record a video version
Take the main points from a post or guide and record yourself explaining it on camera. It’s an easy way to reach folks who prefer video over reading. Get more ideas in our post, “4 ways video can make people aware of your business.”
4. Create an infographic
Use visuals to present data or step-by-step instructions from a blog post or report. Infographics are highly shareable and easy to scan.
5. Share old content with a new twist
Update a past blog post with fresh stats, examples, or a new intro and share it again. Most people won’t remember the original — and even if they do, a refresher never hurts!
💡 WEBSITE INSIGHT: Add a “Resources” or “Free Downloads” section to your site so you can showcase repurposed content like eBooks, checklists, or infographics. If you’re a Jottful customer, contact Support to request a new page for this.
