Has the time come to engage a little professional help for your marketing? Making a full-time marketing hire is typically overkill for most small businesses, but a part-time helping hand can really free up your time to focus on other aspects of your business. In our experience, for most small-business [...]
The Monday after Thanksgiving can feel a bit hectic. With more holidays approaching, one thing on your list may be picking a gift to send your clients this year. No worries! We asked some of our Jottful Community members, customers, and staff to share their best SWAG ideas. Here are [...]
This post was written by Thomas Kirby of Blue Sky Photography, a Troy, Michigan-based photo studio that specializes in product, industrial, and portrait photography. Blue Sky Photography is a member of Jottful Community, where we connect small business owners with the best local experts for their website and online [...]
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement. Sales reps for these events often have little room to negotiate on price, but they can more easily throw a freebie or two into your sponsorship package. Here [...]
With 630 million professionals using LinkedIn to generate business, strike partnerships, and find jobs or talent, it’s essential that your profile be appealing to relevant viewers. We’ve analyzed hundreds of LinkedIn profiles and have summarized here five things the very best LinkedIn profiles share — and that you can [...]
Today’s marketing tips come to us courtesy of Brittany Bennion Photography, a Michigan-based photographer and member of Jottful Community. Jottful Community is where small business owners can find the best local experts for their website and online marketing. Your business is more than just the products and services you sell; [...]
If you’re writing your own website text or you’re authoring blog posts to drive traffic to your website, you’ll want to incorporate keywords in order to optimize your text for search engines (SEO). "Keywords" are single words or phrases that people type into search engines, such as Google, to find [...]
You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners. Dawn Verbrigghe Founder [...]
Is marketing always on your mind? How do you better market your business? How do you reach new customers or clients? And, how do you market in a way that doesn't break the bank? Well, we asked some of our experienced marketers and writers in Jottful Community to share their [...]
Simply by publishing interesting and share-worthy content on Facebook, you can reach your target audience organically — without spending money on ads or resorting to incessant polling and gimmicky giveaways (although we do all love giveaways!). Check the Facebook Insights for your Business page to see how many people are [...]