Resources2021-05-29T10:32:26-05:00

Using video marketing to grow your business

Mike Vannelli's video production agency has relied on video marketing (not surprisingly!) to power its impressive growth. Mike now employs a team of 13 with video marketing driving 60% of his company's growth.

Learn how Mike and his team: think about video creative; test different channels; and built a sales funnel that converts qualified inbound leads into customers.

By |October 18th, 2021|🎧 PODCAST: Marketing Made Easy|

What to do when you’re not a natural salesperson

Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain.

In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!

By |October 10th, 2021|🎧 PODCAST: Marketing Made Easy|

Building a referral-based business

Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? In this episode, business coach Laura Khalil will step us through the process she goes through with her clients.

Learn how smart business owners lay the foundation required to build a sturdy referral-based business.

By |September 16th, 2021|🎧 PODCAST: Marketing Made Easy|

Turning $500 and a side gig into a business that reaches millions

Lindsay Pinchuk started her business, Bump Club and Beyond, in 2010 as a side gig. She was pregnant and had $500 in her pocket. Within eight years, her business was reaching 1.5MM parents and parents-to-be — attracting multiple acquirers. She sold the business and continued to lead the brand, doubling its reach over the next few years.

In this episode, Lindsay shares the smart and simple steps she took to gain momentum in the very beginning.

By |September 10th, 2021|🎧 PODCAST: Marketing Made Easy|

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