5 must-haves in your ideal customer profile
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.
5 super-attractive lead magnets
What content could you make that would drive visitors to your website? Here are five types of lead magnets you can use to attract new sales leads.
5 buzzy headlines you won’t believe
Whether it’s an email subject, a blog post headline, or an article title, writing a pithy intro is essential to enticing your reader to move forward and dig in.
Your business needs an audience
While you use social media to get your message out, you also want to be building up an audience that you own — not just rent. Learn why & how to do that.