From “writing stuff no one read” to building the 46K-member Side Hustle Nation
Armed with a microphone and an experimenter's mindset, Nick Loper has grown his Side Hustle Nation community to 75,000 email subscribers and an active 46,000-member Facebook group. Learn how he employed all kinds of content marketing tactics, over many years, and the inflection points he discovered along the way.
5 ways to use Google Calendar to organize your business and life
The tips in this post come from Justin Krakenbuerger, a Greece-based writer, researcher, and speaker on new technologies, including blockchain and the decentralized web.
How to market your business when NO ONE is searching for what you do
If you're providing a unique service and your brand is largely unknown, how do you make prospective customers aware of your business? In this episode, Nathan Labenz, founder and CEO of Waymark, reveals the process he went through to get discovered. Learn how he tried advertising (and he'll share his list of "seven things to do before you spend money on ads") and ultimately got real traction through partnerships.
5 essential small-business marketing books
You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners.