7 ways to offer something for free
The word "free" gets people to check out what you have to offer. What could you give prospective buyers, at no charge, that they’d find valuable? Here are seven ideas to inspire your brainstorming.
6 ways to make your business stand out
When your brand is differentiated, you can better attract the right new customers for your business. How can you put your brand in a category of its own? Here are six ways you might differentiate your business.
How to influence sales prospects who are evaluating your business
How can you influence buyers who are aware of what you have to offer and are actively evaluating both your solution and alternatives.
Tips for getting new customers through partnerships
Sales, marketing & business development partnerships (to get new customers) can be tricky. Read these tips before you enter into a new partnership.
The 4 types of emails you should be sending
Your email list is valuable. We’ve learned there are four categories of email you should be sending. Are you taking full advantage of this channel?
The 5 stages of the customer journey
The buyer journey starts when your prospective customer first learns about you and continues through and beyond the sale. Here are the stages.
5 things to consider before discounting your prices
Re-evaluating your prices? Maximize your profit and avoid unintended consequences by asking yourself these five questions first.
5 perks to negotiate into your next event contract
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.
What is a brand voice? And why does your small business need one?
A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience.
5 decisions your Ideal Customer Profile helps you make
An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers.