The 3 categories your marketing budget needs
How much should you spend on marketing? Our three-category framework will change the way you think about marketing budgets.
5 must-haves in your ideal customer profile
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.
Your business needs an audience
While you use social media to get your message out, you also want to be building up an audience that you own — not just rent. Learn why & how to do that.
5 strategies to get more people to click your buttons
The words you use on buttons can have an outsized impact on the effectiveness of your website. Button language is an easy variable to test, so try a few different approaches and see what works best for you. Here are five strategies you can employ to create more clickable buttons.
7 ways to offer something for free
The word "free" gets people to check out what you have to offer. What could you give prospective buyers, at no charge, that they’d find valuable? Here are seven ideas to inspire your brainstorming.
6 ways to make your business stand out
When your brand is differentiated, you can better attract the right new customers for your business. How can you put your brand in a category of its own? Here are six ways you might differentiate your business.
How to influence sales prospects who are evaluating your business
How can you influence buyers who are aware of what you have to offer and are actively evaluating both your solution and alternatives.
Tips for getting new customers through partnerships
Sales, marketing & business development partnerships (to get new customers) can be tricky. Read these tips before you enter into a new partnership.
The 4 types of emails you should be sending
Your email list is valuable. We’ve learned there are four categories of email you should be sending. Are you taking full advantage of this channel?
The 5 stages of the customer journey
The buyer journey starts when your prospective customer first learns about you and continues through and beyond the sale. Here are the stages.