5 perks to negotiate into your next event contract
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.
What is a brand voice? And why does your small business need one?
A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience.
5 decisions your Ideal Customer Profile helps you make
An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers.
5 free resources for the budding SEO professional in you
If you’re writing your own website text or you’re authoring blog posts to drive traffic to your website, you’ll want to incorporate keywords in order to optimize your text for search engines (SEO).