You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners.
“I can see our marketing results are getting better, but are they good?" It can be challenging to find resources for comparing your business's results.
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.
While you use social media to get your message out, you also want to be building up an audience that you own — not just rent. Learn why & how to do that.
Thinking about using more video in your marketing? We’ve been experimenting with video in our marketing for a few months now. Learn from these mistakes we made!
It's not enough for would-be customers to be aware that your business exists. They need to LIKE it, too. So how do you get them to do that? Here are five tips to make your business likeable.
The word "free" gets people to check out what you have to offer. What could you give prospective buyers, at no charge, that they’d find valuable? Here are seven ideas to inspire your brainstorming.
How much should you spend on marketing? Our three-category framework will change the way you think about marketing budgets.
Win-win strategy: learn how you can grow your small business by supporting a nonprofit in your community.
To gain a buyer's trust, you need to express empathy and demonstrate authority. Here's how you can accomplish that on your website.