Your business is dynamic and evolving. Shouldn’t your website follow suit?

Today, most websites are built in software called a content management system (CMS), like Jottful. With CMS software, you can make changes to your website without having to learn all the tech stuff. So keep your website up-to-date! Remember, search engines (and humans!) love fresh content.

Now, what to update? Below are five ideas for keeping your website content fresh.

1. Rotate customer testimonials

If you don’t have customer or client testimonials on your website yet, it is time to add them! It’s a great idea for almost everyone. These provide instant third-party credibility to attract future clientele. They will also help you deepen your relationship with those you ask to write a testimonial for you.

💡 WEBSITE INSIGHT: Looking for more customer feedback? Add your favorite testimonials to your homepage, and place a link to your Google Business Profile, encouraging customers to share their experience!

The beauty of these is that they are easy to get if you do great work. Collect them and rotate them out monthly.

2. Get blogging

We know you’ve heard this. Blogging is a great way to keep fresh content on your website. You can write blog posts weekly or monthly. It’s your choice depending on your available time. We suggest keeping them simple and concise. (At Jottful, we aim for around 500 words per post.)

💡 WEBSITE INSIGHT: You get to bake keywords into your blog posts, so search engines are happy, and your new content will keep your readers coming back for more!

Still on the fence about whether or not to blog? Read 5 Reasons to Consider Blogging to see if it’s right for you!

3. Change your images

Hopefully, your CMS allows for easy updating of images. At, Jottful, changing images is as easy as updating your social media images!

Keep a folder of saved images you would use at some point on your website. Save images as you take them or find them. We often use Unsplash for free stock photography. You can too!

💡 WEBSITE INSIGHT: Review your website at least quarterly. What images could use an update?

4. Ask for feedback

Send your website to three trusted friends, family members, colleagues, or neighbors. Ask them to click through each page of your website and give you ideas of what to change.

If you haven’t done this yet, we will just warn you that you will likely get LOTS of ideas of what to update! This can be really helpful though.

Make sure they check from their laptop and their mobile device. Then, sift through their suggestions and decide what makes the most sense for your business.

5. Showcase your work

If you offer products, this is easy, and you’re likely showcasing new work regularly. But, what about service businesses? Perhaps it’s a case study of your recent successful project? Maybe it’s a monthly client success story? Are you involved in the community? Highlight that work on a “community page.”

💡 WEBSITE INSIGHT: Think of your website homepage like a store front in a busy city! Update it often with new exciting things to keep visitors coming back. Show off a new product, announce an article you were featured in, or add blog excerpts so your latest news is always on your homepage.

There are many ways to keep content fresh, while also keeping search engines and returning visitors happy. What will you choose to do?