7 ways to offer something for free
The word "free" gets people to check out what you have to offer. What could you give prospective buyers, at no charge, that they’d find valuable? Here are seven ideas to inspire your brainstorming.
5 things we did to create our business mascot
We’d like to introduce you to Scout, our new mascot here at Jottful! Believe it or not, this mascot has been a year in the making. We thought we’d share five key steps in the process we went through because these steps can be applied to any branding project.
The 9 steps to make a small business website
Are you self-employed or a small business owner? Need a website but don't know where to begin? You're not alone! This article demystifies the process of getting a website for your business.
6 ways to make your business stand out
When your brand is differentiated, you can better attract the right new customers for your business. How can you put your brand in a category of its own? Here are six ways you might differentiate your business.
5 ways to use YouTube to market your small business
Did you know YouTube is the second largest search engine, after Google? YouTube presents an enormous opportunity for small business owners to reach new audiences.
What is “on-page” and “off-page” SEO?
To appear at the top of search engine results, you’ll need to do both “on-page” and “off-page” SEO. Learn what that includes here.
How to influence sales prospects who are evaluating your business
How can you influence buyers who are aware of what you have to offer and are actively evaluating both your solution and alternatives.
6 smart uses for infographics
If you’ve often shared infographics but didn’t think they were practical for your business, think again. Here are six clever ways you can use them in your business.
5 hot tips for presentation slides
Public speaking is one of the best ways to connect with your market. And in a world where virtual speaking events are becoming more and more popular, it's important your presentation slides hold the attention of your audience!
5 tips for an effective email signature
Odds are, you send about 40 work emails each day. That’s 40 opportunities to market your business through your email signature. Don’t miss the chance to nab an extra appointment or sale!