The words you use on buttons can have an outsized impact on the effectiveness of your website. Button language is an easy variable to test, so try a few different approaches and see what works best for you. Here are five strategies you can employ to create more clickable buttons.
Get booked solid! Our favorite tips for converting your window shoppers into appointment bookings so you can book your schedule full.
The word "free" gets people to check out what you have to offer. What could you give prospective buyers, at no charge, that they’d find valuable? Here are seven ideas to inspire your brainstorming.
We’d like to introduce you to Scout, our new mascot here at Jottful! Believe it or not, this mascot has been a year in the making. We thought we’d share five key steps in the process we went through because these steps can be applied to any branding project.
Are you self-employed or a small business owner? Need a website but don't know where to begin? You're not alone! This article demystifies the process of getting a website for your business.
When your brand is differentiated, you can better attract the right new customers for your business. How can you put your brand in a category of its own? Here are six ways you might differentiate your business.
Did you know YouTube is the second largest search engine, after Google? YouTube presents an enormous opportunity for small business owners to reach new audiences.
To appear at the top of search engine results, you’ll need to do both “on-page” and “off-page” SEO. Learn what that includes here.
How can you influence buyers who are aware of what you have to offer and are actively evaluating both your solution and alternatives.
If you’ve often shared infographics but didn’t think they were practical for your business, think again. Here are six clever ways you can use them in your business.