Your business is dynamic and evolving. Shouldn’t your website follow suit?
Today, most websites are built in a content management system (CMS), which allows for regular updates. You can update your website as your business changes. Remember, search engines (and humans!) love fresh content.
Now, what to update? Below are five ideas for keeping your website content fresh.
1. Rotate customer testimonials
If you don’t have customer or client testimonials on your website yet, it is time to add them! It’s a great idea for almost everyone. These provide instant third party credibility to attract future clientele. They will also help you deepen your relationship with those you ask to write a testimonial for you.
The beauty of these is that they are easy to get if you do great work. Collect them and rotate them out monthly.
2. Get blogging
We know you’ve heard this. Blogging is a great way to keep fresh content on your website. You can write blog posts weekly or monthly. It’s your choice depending on your available time. We suggest keeping them simple and concise. (At Jottful, we aim for around 500 words per post.)
You get to bake key words into your blog posts, so search engines are happy, and your new content will keep your readers coming back for more!
Still on the fence about whether or not to blog? Read 5 Reasons to Consider Blogging to see if it’s right for you!
3. Change your images
Hopefully, your CMS allows for easy updating of images. At, Jottful, changing images is as simple as updating social media images!
Keep a folder of saved images you would use at some point on your website. Save images as you take them or find them. We use unsplash.com when we search for stock photography. You can too!
Check your site monthly or quarterly. What images could use sprucing? It’s a quick, easy, and eye-catching way to appeal to your repeat website visitors.
4. Ask for feedback
Send your website to three trusted friends, family members, colleagues, or neighbors. Ask them to click through each page of your website and give you ideas of what to change.
If you haven’t done this yet, we will just warn you that you will likely get LOTS of ideas of what to update! This can be really helpful though.
Make sure they check from their laptop and their mobile device. Then, sift through their suggestions and decide what makes the most sense for your business.
5. Showcase your work
If you offer products, this is easy, and you’re likely showcasing new work regularly. But, what about service businesses? Perhaps it’s a case study of your recent successful project? Maybe it’s a monthly client success story? Are you involved in the community? Highlight that work on a “community page.”
There are many ways to keep content fresh, while also keeping search engines and returning visitors happy. What will you choose to do?