Showing up and being consistent when marketing your business is critical to success. And consistency is easiest to maintain when there's some sort of system in place. Learn how to develop a lightweight system that's appropriate for marketing a small business and understand what common software applications we might need to maintain such a system.
Having founded three businesses and successfully sold one, Raj Goodman Anand knows how to build sales momentum. He now runs a content-marketing shop where he teaches other business owners how to achieve sustainable growth. Learn how content marketing can be applied across multiple channels to propel your business's growth.
When a business uses just the right words in their marketing, MAGIC happens. Learn how to gather intel from our prospects and customers to identify the specific words and phrases that motivate them. Turn acquaintances and website visitors into leads — and leads into customers.
When Travis Rosbach first launched his steel water-bottle brand, Hydro Flask, he relied on scrappy tactics to get noticed. Seeing results, Travis leaned into this cheap-and-creative guerrilla marketing effort. Ultimately, he built Hydro Flask into a multi-million-dollar brand that he later sold for $210MM. Learn how Travis used low-cost and fun tactics — and be prepared to jot down ideas you might try in your own business.
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.
The income potential for a service business is limited by the number of hours you can work. Marcio Santos, founder of Nerd Digital, helps business owners turn their expertise into courses that sell.
Learn: why you should consider offering a course; what your audience needs to know in order to become interested in your offer; and how to launch successfully.
Shawn Walchef's sports-entertainment restaurant concept started as a dud. Then one day Shawn started telling the restaurant's story with short, unscripted videos — and he saw reservations grow.
Learn: how differentiation and creativity (how many BBQ joints do you know with their own podcast?) have been key to his business's success.
Jodi Brandstetter turned an $8000 investment into a book that's delivered new clients, client upgrades, paid speaking engagements, and abundant press coverage and credibility.
Learn: how she managed to get it done (and strategies for how you can, too); the myriad ways she uses it to grow her business; and how she managed to become a bestseller in SEVEN Amazon categories.
When Will Russell started his agency, he tried every business generation tactic he could think of, eventually learning the secret to successful launches. His agency now launches multi-million-dollar crowdfunding campaigns for clients.
Learn: how to create and scale powerful marketing systems that turn strangers into prospects, customers, and lifelong advocates.
Mike Vannelli's video production agency has relied on video marketing (not surprisingly!) to power its impressive growth. Mike now employs a team of 13 with video marketing driving 60% of his company's growth.
Learn how Mike and his team: think about video creative; test different channels; and built a sales funnel that converts qualified inbound leads into customers.