When the pandemic hit, the design agency CM2 Media lost an alarming 80% of its retainer revenue overnight. The owner, Mark Chyz, knew the business had become complacent and needed a transformative approach to business development. Learn the tactics Mark employed to not only recover all that lost revenue, but to grow the agency to double its previous size.
Nikita Montgomery's "urban beauty oasis" opened a few short months before the Covid-19 pandemic forced business closures. But Niki deployed an Instagram marketing strategy that now drives 90% of the salon's revenues. In this episode, you'll learn how Niki built her online audience and drives appointment bookings.
Cynthia Hackler Flynn is the founder and managing partner of Hackler Flynn & Associates, a Southern California based employment defense law firm. In this episode, you'll learn the process Cynthia went through to get out of the networking game and build the sustainable growth engine that now delivers millions of dollars in annual billings.
Manuel Valencia started his marketing agency when he became a stay-at-home dad. Manny needed the business to be something he could do in the 90 minutes each day that his youngest daughter went down for her afternoon nap. In this episode of Marketing Made Easy by Jottful, you'll learn how he grew the business to the point that his risk-averse wife joined him.
Aaron Hendon took a business he readily admits is a commodity service (real estate) and turned it into a Seattle “Five Star Award” winning team for the last 10 years running. He achieved this unlikely growth by developing his own process for making and promoting highly-targeted content. In this episode of Marketing Made Easy by Jottful, you'll learn the disciplined approach he’s taken to marketing his partnership — and how you could emulate it in your own business.
Courtney Larvadain transitioned from working alone and charging clients by the hour for social media management to building a scalable multi-employee business. She continued to grow her business while caring full time for two children under 2.5 years old, one of whom was born during the height of COVID, at a time when 2 million mothers left the workforce. In this episode of Marketing Made Easy by Jottful, you'll learn how she fueled her growth through live webinars and purposeful audience-building.
An interview with Hilary Kirchner: Blog posts, social posts, podcasts, webinars — there are so many content opportunities for your business! But content marketing can quickly become a time suck if you don’t have a clear objective and plan. In this episode, Hilary helps us understand what content marketing is and how you can use it to build your business.
Getting started with video can feel overwhelming. And that’s all after you get past the nervousness of being on camera in the first place. Dan Bennett teaches us how to get started.
Through her 15 years of strategic communications, Marybeth Bentwood has seen a good story help brands do three things: establish authority and credibility; make the brand relatable; and increase awareness. In this episode of Marketing Made Easy by Jottful, Marybeth shares how to use PR to win clients and gain more media coverage for your product.
In this episode of Marketing Made Easy by Jottful, Vanessa Salvia, a versatile writer with years of hands-on experience as a journalist, content creator, and marketing strategist, helps us understand what practical actions we could (and should!) be taking as business owners to optimize SEO.