5 perks to negotiate into your next event contract
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.
What is a brand voice? And why does your small business need one?
A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience.
5 decisions your Ideal Customer Profile helps you make
An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers.
The 5 questions an arresting elevator pitch answers
An elevator pitch is an overview of your business you can use for networking purposes and any time you get asked, “What do you do?” Nail your elevator pitch and you’ll find yourself having more in-depth conversations about your business.
5 free ways to get competitor insight
We know you’re focused on “running your own race” (keep it up!) but it’s important to check in on what your competitors are doing every now and again.
5 ways to use quirky holidays in your marketing
Quirky holidays can be used to showcase your brand personality and drum up new business during seasonal lulls — without being overshadowed by your big-spending competitors.
5 ways to confirm your marketing is working
The ultimate confirmation that your marketing is delivering results for your business comes when prospective customers are lining up to get what you have to offer. But how can you be sure specifically which marketing channels and campaigns are working best?
5 ways to reuse your webinar content
Virtual events, including webinars, can be content-marketing goldmines. Save time and money by reformatting your content and using it in these five ways.
5 things to look for in your small business’s first marketing hire
Has the time come to engage a little professional help for your marketing? Here are the top five things to look for in your first marketing hire.
5 marketing opportunities to inspire you
What can you do to pivot or adapt your business? Here are five questions to ask yourself — and a bunch of examples to inspire you.