An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers.
An elevator pitch is an overview of your business you can use for networking purposes and any time you get asked, “What do you do?” Nail your elevator pitch and you’ll find yourself having more in-depth conversations about your business.
We know you’re focused on “running your own race” (keep it up!) but it’s important to check in on what your competitors are doing every now and again.
Quirky holidays can be used to showcase your brand personality and drum up new business during seasonal lulls — without being overshadowed by your big-spending competitors.
The ultimate confirmation that your marketing is delivering results for your business comes when prospective customers are lining up to get what you have to offer. But how can you be sure specifically which marketing channels and campaigns are working best?
Virtual events, including webinars, can be content-marketing goldmines. Save time and money by reformatting your content and using it in these five ways.
Has the time come to engage a little professional help for your marketing? Here are the top five things to look for in your first marketing hire.
What can you do to pivot or adapt your business? Here are five questions to ask yourself — and a bunch of examples to inspire you.
You can see from analytics reports that your monthly website traffic could use a boost. Here are 5 things you could do to supersize your traffic.
It might surprise you to learn who your would-be customers think are your competitors. Here's a way to find out.