Having an online presence, anchored by your business’s own website, is imperative — especially if you want to reach the Millennial audience. With Millennials accounting for 28% of all daily per-person consumer spending in the United States, it’s easy to see why catering to the Millennial market is economically powerful.
Here are five ways to make your small business’s website Millennial-friendly so you can capture a share of the Millennial shopper’s wallet.
1. Show Real People
Millennials are especially drawn to people and their stories, so be sure to highlight the humanity of your company. Share pictures of your employees on your About Us or Meet The Team page. Support testimonials with friendly photos of your customers.
2. Go Mobile
Having a mobile-friendly website is essential for everyone today but it has always been critical for the Millennial market. Is your website mobile friendly? Use our free mobile-friendly checker to find out or read our blog post to learn how to make your small business website mobile friendly.
Having a mobile-friendly website is essential for everyone today but it has always been critical for the Millennial market. Is your website mobile friendly? Use our free mobile-friendly checker to find out or read our blog post to learn how to make your small business website mobile friendly.
3. Make Text “Scannable”
Only 16% of visitors to your website will read the text word-by-word. The rest will scan it quickly in an effort to get an overall impression. That’s why creating content for the web means that you need to make your point — quickly!
Give your visitors answers to their questions as quickly as possible. What does this business offer? Where is this business located?
Use heading text to convey meaning quickly, then buttress it with brief supporting paragraphs that are punchy and effective.
4. Prioritize Visual Appeal
Your website should be easy on the eyes. Embrace white space, use pictures and charts to help illustrate your points, and steer clear of intrusive ads and busy graphics.
5. Eliminate the Need to Make a Phone Call
Sure, we just advised you to showcase real people and real stories on your website, but that doesn’t mean your Millennial audience actually wants to speak with any of them.
Millennials are far more comfortable communicating by text than by voice, so give them an easy way to reach you.
Incorporate contact forms and chat functionality on your website. And always provide an easy-to-find email address they can use to drop you a line. Make it convenient for them to reach you and they will!
Millennials are a massive demographic, especially when you use your website to make appointments or sales. How will you use this information to transform your website?
