Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain.
In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!
Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? In this episode, business coach Laura Khalil will step us through the process she goes through with her clients.
Learn how smart business owners lay the foundation required to build a sturdy referral-based business.
Lindsay Pinchuk started her business, Bump Club and Beyond, in 2010 as a side gig. She was pregnant and had $500 in her pocket. Within eight years, her business was reaching 1.5MM parents and parents-to-be — attracting multiple acquirers. She sold the business and continued to lead the brand, doubling its reach over the next few years.
In this episode, Lindsay shares the smart and simple steps she took to gain momentum in the very beginning.
Destini Copp was a marketing student, corporate marketer, and marketing professor before starting her own marketing-coaching business. In other words: Destini knows a thing or two about marketing! But she nonetheless found it very challenging to market her newly established business. In this episode, Destini will talk about how she learned to focus intensely on driving traffic to her website and into a series of "automated sales funnels." You'll learn the specific tactics she employs (and you could, too!) to get website visitors and convert them into paying customers.
Could a three-minute segment on local television help market your business? Most certainly! Whether it’s a one-on-one interview or a morning-show segment with reporters trying out your newest recipe, local TV can garner impressive exposure for your brand.
Last year, Ellen Jantsch's growth marketing agency literally went from 0 to 60 (inbound leads per month, that is). Like most new businesses, Tuff initially struggled to gain traction. Then she started treating Tuff like a client, applying the agency's own growth methodology. Learn how Ellen's team prioritized and tested marketing approaches before discovering the engine that now powers Tuff's growth.
Your customers want to hear from you via email. What can you do to make email marketing work well for your business?
Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales. In this episode, Jennifer will pull the curtain back and share her secrets for pitching journalists, crowd-funding promotion strategies, and how to know when it's time to hire outside marketing help.
Online marketing channels such as email and social media have become so popular many of them now feel saturated. Might it be time for your business to reconsider direct mail? Think postcards, letters, flyers, and even packages.
Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market meant she needed to rethink everything. Learn how Cheryl began experimenting with marketing and the three changes she made to her social-media posts that caused her engagement to soar.